International Marketing Manager

Role Purpose:

To lead and expand Narayana Health’s international patient services and medical value travel business with a strong focus on Africa. The role involves developing partnerships, driving patient acquisition, and ensuring seamless end-to-end patient experiences while building the hospital’s brand internationally.

Qualifications:

• Graduate in any discipline;
• MBA/PG in Marketing, Healthcare, or International Business preferred.

Experience:

• 10+ years of experience in international business development, medical tourism, or healthcare services, with strong exposure to African markets.

Key Deliverables:

1) Business Development & Partnerships

• Identify and drive new business opportunities across Africa and priority international markets.
• Build strong relationships with hospitals, government bodies, embassies, facilitators, and referral networks.
• Develop strategic partnerships and corporate tie-ups to grow patient inflow and expand Narayana Health’s global presence.

2) International Patient Acquisition & Experience

• Drive international patient acquisition through local partners and referral channels.
• Oversee end-to-end patient journey including visa support, travel, treatment coordination, and follow-up.
• Partner with clinical and support teams to ensure a seamless, high-quality patient experience.

3) Market Development & Brand Promotion

• Position Narayana Health as a leading medical value travel destination globally.
• Execute roadshows, digital campaigns, and outreach initiatives in key markets.
• Track competitor activity and market trends to inform growth strategy.

4) Reporting & Capability Building

• Track and report business performance and patient inflow metrics.
• Train teams on international patient protocols and cultural sensitivity.
• Leverage patient feedback to drive continuous improvement.

Skills Required:

• International business development and strategic partner management
• End-to-end international patient services and operational coordination
• Market analysis, business planning, and performance reporting
• Strong cross-cultural communication and stakeholder management
• High ownership mindset with proactive, empathetic, and results-driven execution