Marketing Manager — Admissions & Brand

Marketing Manager — Admissions & Brand

PupilTree.ai / PowersMy.Biz

📍 Ballari, Karnataka · On-site · Full-time · Education / EdTech

About the role

We're building PupilTree into a category-defining education brand powered by Learning Intelligence. We're looking for a Marketing Manager who thinks outcome-first — someone who can turn a differentiated product into a strong admissions pipeline, a premium brand, and a steady stream of high-quality enquiries across our institutions (PupilTree School, PupilTree CBSE, and PupilNEET).

This is a high-ownership role for a marketer who is equally comfortable running performance campaigns and shaping brand narrative.

What you'll do

Admissions Marketing & Lead Generation

• Own the annual admissions marketing strategy end-to-end
• Build and manage the enquiry-generation funnel; track lead → visit → conversion
• Run seasonal campaigns (Admissions, Entrance Prep, Open House) and optimize Cost Per Admission

Brand Positioning & Messaging

• Keep every touchpoint consistent with our Learning Intelligence philosophy
• Translate product capabilities into parent-friendly outcomes and campaign storytelling

Campaigns & Performance Marketing

• Manage Meta Ads, Google Ads, social, and SEO; monitor ROI and optimize continuously
• Direct development of brochures, creatives, website content, and video — coordinating design and content teams
• Maintain high-converting admission landing pages and funnels

Events & Community

• Plan and execute Open Houses, Demo Days, Parent Workshops, and outreach programs
• Build referral, ambassador, and social-proof programs that drive word-of-mouth and FOMO

Alignment & Intelligence

• Partner closely with the admissions counselling team; supply pitch decks, objection-handling material, and campaign support
• Track competitor schools, coaching institutes, and education marketing trends to find differentiation opportunities

What we're looking for

• Proven experience in marketing — ideally in education, EdTech, or a high-consideration consumer category
• Strong command of digital and performance marketing (Meta/Google Ads, SEO, funnels, analytics)
• A storyteller who can make technology understandable and desirable to parents
• Data-driven, insight-oriented, and disciplined about brand clarity
• Comfortable owning KPIs: enquiry volume, conversion ratio, CPA, campaign ROI, and event conversion

Success in this role looks like

A strong admission pipeline, clear brand differentiation, consistent Learning Intelligence storytelling, and sustainable enrollment growth.

Why PupilTree

You'll help define how a new category of intelligent education is marketed — with real ownership, cross-functional collaboration, and the chance to build a premium, trust-driven brand from a strong foundation.

• 📩 Apply now: Send your resume to [email protected] with a note on a campaign you're proud of.