Marketing Lead – Founding Team

About CarBounty

CarBounty (urbanFleet Technology Private Limited) is a new-car retail platform launching in Delhi-NCR. Verified buyers tell us the exact car they want; up to three authorised dealers compete for their purchase with private, competitive offers; and our field team conducts an independent Pre-Delivery Inspection before delivery. The product is built, dealers are signing, and we launch this festive season. We are DPIIT-recognised, Startup Haryana-recognised, and financially backed for our launch phase.

The Role

We are hiring one person to own the entire marketing function — online and offline, strategy and execution. Not a social media role, not a content role: all of it. You will be the founding marketing member of a six-person team, working directly with the founders.

What You'll Own

• Brand and strategy: CarBounty's positioning, voice, and the launch-to-90-days marketing plan — you write it, you run it
• Online: Instagram, YouTube, LinkedIn, Facebook — content, reels, community management; paid campaigns on Meta and Google
• Offline: mall and market activations, kiosk events, launch event execution, dealer-showroom collateral and presence
• Acquisition: converting awareness into verified buyer signups — owning the funnel and its numbers
• Reporting: a weekly numbers-first review with the founder — reach, signups, cost per result, and what changes next week

Who Should Apply

• 2–5 years across digital AND on-ground marketing — you've run a campaign and stood at an event stall
• A portfolio you can defend: pages grown, campaigns run, events executed (we will ask for links and numbers)
• Strong Hindi and English communication — you can write a caption and brief a printer in the same hour
• Hands-on creation ability (Canva/CapCut level minimum) — there is no team beneath you yet
• Self-driven above all: you bring the plan on Monday morning; nobody hands you one

Bonus Points

• Automotive, marketplace, real estate, or fintech brand experience
• Hands-on Meta/Google Ads experience with real budgets
• BTL/event execution experience in NCR — permissions, vendors, footfall

The Honest Part

We are a six-person team in a single-room office on Sohna Road, Sector 48, Gurugram. No cabins, no department beneath you, founders at arm's length. Some people find that electric. If that's you, this is the rare seat where a company's entire marketing function is yours at launch — and your results are visible to everyone, every week.

Compensation: ₹30,000–₹40,000/month + performance incentives

Location: SF-6, 2nd Floor, Omaxe Celebration, Badshahpur Sohna Rd, Central Park II, Sector 48, Gurugram – 122018 (on-site, six-day week)

How to Apply: Apply with your CV and links to 2–3 things you have personally built or run — a page, a campaign, an event. Applications without work samples will not be prioritised.