Senior Executive – Social Media & Content

Location: Pune, Maharashtra (Work from Office)

Department: Marketing

Experience: 3–5 Years

Industry Preference: Consumer Electronics (Preferred) / FMCG

OTEK is redefining everyday technology through intelligent consumer electronics that combine innovation, design and AI. Its growing portfolio includes AI Integrated Mouse, Smart Projectors, Air Purifiers, Robotic Window Cleaners, Extension Boards, Dashcams, Gaming Monitors and Smart TVs, helping consumers experience smarter living through technology.

We are looking for a creative and performance-oriented Senior Executive – Social Media & Content to lead OTEK's social media presence across Meta, YouTube and LinkedIn. The role requires a balance of content strategy, creative storytelling, community management and paid social advertising to build brand awareness and drive business growth.

• Develop and execute monthly social media strategies aligned with business goals.
• Plan platform-specific content for Instagram, Facebook, YouTube and LinkedIn.
• Build content calendars around product launches, campaigns and seasonal moments.

• Coordinate production of reels, videos, static creatives and product content.
• Write engaging captions, scripts and campaign messaging.
• Collaborate with designers, photographers and video editors.
• Identify trending formats and adapt them for OTEK.

• Plan and execute Meta Ads campaigns.
• Support YouTube video promotion campaigns.
• Manage LinkedIn campaigns for corporate branding and B2B initiatives.
• Optimize campaigns based on performance metrics.

• Monitor comments, messages and customer interactions.
• Build relationships with creators and influencers.
• Identify opportunities for user-generated content and social engagement.

• Track reach, engagement, follower growth, video performance and conversions.
• Prepare monthly social media performance reports.
• Recommend optimization opportunities based on insights and platform trends.

• 3–5 years of social media marketing experience.
• Strong understanding of Meta Ads Manager.
• Experience with YouTube and LinkedIn marketing.
• Excellent copywriting and storytelling skills.
• Basic understanding of video editing tools (CapCut, Premiere Pro or similar).
• Familiarity with Canva and AI-assisted content creation tools.
• Strong analytical and reporting skills.

• Consumer Electronics brand (Preferred)
• FMCG brand (Second Preference)
• Experience working with influencers and creator campaigns.
• Familiarity with AI tools such as ChatGPT, Midjourney or similar is an added advantage.