Marketing Coordinator in Mumbai

Key Responsibilities

• CRM Ownership & Hygiene
  
  

Create and maintain all leads, contacts, and accounts

Log every interaction (calls, emails, meetings) properly

Set up deal stages and ensure each opportunity is updated

Track movement of leads across pipeline stages

Ensure no lead goes “cold” without a reason

Generate simple weekly pipeline reports for management

• Post-meeting execution
  
  

Draft and send MOM (Minutes of Meeting) within 24 hours

Capture key discussion points, requirements, and next steps

Set reminders for follow-ups

Schedule next meetings

Track commitments made by both sides

Ensure continuity in conversation (no “resetting context” in next call)

• Prospect nurturing
  
  

Follow up with prospects based on agreed timelines

Share relevant materials, decks, and case studies

Keep prospects warm between meetings

Track engagement (responses, delays, drop-offs)

Flag risks or high-interest leads for you

• ABM Agency Coordination
  
  

Be the primary point of contact for the ABM agency

Track campaigns vs plan (are they actually doing what was agreed?)

Review messaging, target accounts, and outreach quality

Ensure timelines and deliverables are met

Push the agency when needed (this is important)

• Internal ABM / Outbound Track Support
  
  

Maintain target account lists

Track outreach across channels (email, LinkedIn, etc.)

Coordinate messaging and sequencing

Ensure no duplication between internal and agency efforts

Track response rates and effectiveness

Suggest improvements based on what’s working/not working

• Sales Collateral & Proposal Support
  
  

Prepare first drafts of proposals based on your inputs

Prepare first drafts of collateral

Customize decks for specific prospects

Organize and maintain case studies, credentials, and past work

Pull relevant content quickly when needed for a deal

Coordinate with internal teams for inputs (tech, delivery, etc.)

• Enriching the existing pipeline
  
  

Conduct research and identify more accounts for the current ICP

• Pipeline Visibility & Reporting
  
  

Weekly Summary Of

Active deals

New leads added

Follow-ups pending

Risks / stuck deals

Highlight where management intervention is needed

Track simple metrics (conversion, response rates, etc.)

About Company: Cere Labs, founded in 2015, is dedicated to transforming businesses through AI. With a leadership team boasting over 45 years of collective experience in technology and 15+ years in AI, the company has worked with both SMEs and large organizations, gaining a deep understanding of their unique needs. Cere Labs guides organizations in adopting AI by offering orientation, education, and awareness programs, along with workshops and consulting services to help businesses develop their AI strategies.