Marketing, Branding, & Media Manager

Marketing, Branding & Media Manager or Director

(Focus: Storytelling, Video & Social Impact)

Organization: All Girls Allowed / AGA Media

Key Organizational Initiatives:

• Expose the forms, causes, and devastating effects of sexual exploitation and equip our society to fight it
• Restore life, value, and dignity the programs that provide rescue and recovery
• Celebrate the God-given -value of girls and women and lead others in doing so

Location: Flexible / Hybrid (Boston preferred but not required)

Type: Full-time (or strong fractional with growth to full-time)

Reports to: President & CEO

ROLE SUMMARY

We are seeking a Marketing, Branding & Media Manager or Director to steward and scale a multi-platform movement focused on restoring dignity, healing lives, and reshaping culture. This role is for a builder and storyteller who can translate mission into compelling visual narratives, lead video-first marketing, and execute across social media, film promotion, and brand growth.

This role will oversee marketing and media across three integrated platforms:

• Cultural exposure through AGA’s film platform (currently https://sexploitedfilm.com)

• Recovery and life-formation programs (currently https://joyfullifeprograms.org)

• Celebration of restored dignity through fashion and lifestyle (AGA's website)

This is not a traditional nonprofit marketing role. It requires creative leadership, production capability, and the strategic clarity characteristic of a start-up company marketing leader.

CORE RESPONSIBILITIES

1. Brand & Narrative Leadership

• Own and unify the brand voice, story, and visual identity across all initiatives

• Ensure consistency across websites, social platforms, video, and campaigns

• Translate the movement arc: Expose → Rescue/Restore → Celebrate into clear messaging

• Protect dignity-centered, survivor-honoring storytelling standards

2. Video & Media Production (Critical)

• Lead creation of short-form and long-form video content, including:

o Documentary clips

o Social video (Reels, Shorts, TikTok, YouTube)

o Testimonies, educational explainers, and campaign videos

• Manage editing, post-production, and basic motion graphics (in house or via contractors)

• Direct shoots, interviews, and on-location filming as needed

• Repurpose long-form footage into high-performing social assets

This role must be comfortable creating and overseeing video—not just outsourcing it.

3. Social Media Strategy & Execution

• Own platform strategy across:

o Instagram

o YouTube

o Facebook

o TikTok (as appropriate)

o X / LinkedIn (selectively)

o Pinterest (possibly)

• Create a leverage assets across multiple platforms

• Develop content calendars tied to campaigns and releases

• Grow audiences organically through storytelling, not trends alone

• Analyze performance and adapt content based on engagement and reach

4. Campaign & Launch Marketing

• Support film launches, program rollouts, and brand drops

• Coordinate messaging across paid, earned, and organic channels

• Work with external partners (media, ad agencies, PR, influencers)

• Ensure campaigns drive awareness, engagement, and action, not just impressions

5. Collaboration & Leadership

• Work closely with founder, programs, development, and external creatives

• Manage contractors (editors, designers, videographers) as needed

• Build scalable systems for content creation and distribution

• Bring order, rhythm, and excellence to creative execution

REQUIRED EXPERIENCE & SKILLS

Must-Haves

• 2 to 7+ years in marketing, branding, media, or content leadership

• Strong video production and editing capability

• Deep fluency with social media platforms and video-first growth

• Proven ability to translate complex or sensitive topics into compelling content

• Strong aesthetic judgment and storytelling instinct

• Excellent written and visual communication skills

Strongly Preferred

• Experience in documentary, film, or mission-driven media

• Familiarity with trauma-informed or dignity-centered storytelling

• Experience growing brands or movements from early to scaling stages

• As a religious nonprofit organization, AGA gives hiring preference to candidates who actively support and align with our Christian beliefs, values, and mission.

TOOLS & TECH STACK (EXAMPLES)

• Adobe Premiere / Final Cut / DaVinci Resolve/ OpusClip / etc

• After Effects (basic motion graphics a plus)

• Canva

• Meta, YouTube

• Social analytics tools

• Google analytics

• Project management tools (Asana, Notion, ClickUp, etc.)

PERSONAL ATTRIBUTES

• Mission-aligned, values-driven, and emotionally intelligent

• High ownership mentality—this role builds, not maintains

• Effective doing both strategy and hands-on execution

• Resilient, organized, and able to manage multiple initiatives

• Deep respect for survivor dignity and ethical storytelling

WHY THIS ROLE MATTERS

This role sits at the intersection of cultural truth-telling, healing and restoration, and beauty, joy, and generational legacy. It helps shape how millions understand dignity, exploitation, healing, and hope.

AGA is building something that outlasts campaigns and slogans, something that contributes to real cultural change.