Manager Strategic Partnerships

We are seeking a dynamic and relationship-driven Offline Marketing Manager - University & School Partnerships to spearhead all ground-level marketing, outreach, and partnership initiatives.

This role is 100% offline-focused, responsible for increasing student enrollments, expanding institutional collaborations, and strengthening Edvia’s presence across colleges, universities, and schools. The ideal candidate will have 3-6 years of experience in offline student acquisition, institutional tie-ups, seminars, event marketing, or BTL campaigns within the education or EdTech industry.

• Identify, approach, and secure partnerships with colleges, universities, and schools.
• Build long-term relationships with academic stakeholders, placement cells, and student community leaders.
• Conduct presentations, counselling sessions, and brand introduction meetings at institutions.

• Plan and execute seminars, workshops, orientation sessions, and micro-events for student recruitment.
• Organise canopy activities, info kiosks, counselling desks, and student interaction booths.
• Represent Edvia at education fairs, campus events, and offline promotional drives.
• Track leads generated through offline channels and ensure smooth handover to the counselling team.

3. Territory & Campaign Management

• Create a monthly territory-wise plan for institutional visits and outreach activities.
• Increase brand presence in targeted regions (Punjab, Himachal, Haryana, Chandigarh, etc.).
• Ensure all offline campaigns are completed within approved budgets and deliver targeted enrolments.

• Execute BTL campaigns, posters, standees, banners, and campus branding plans.
• Maintain brand consistency in all offline collaterals and promotional assets.
• Identify high-footfall zones for student-focused activities.

• Coordinate with the digital marketing and design teams for offline creatives, brochures, banners, and event materials.
• Prepare weekly/monthly reports on:
• Partnerships built
• Events conducted
• Leads generated
• Conversion performance
• Provide on-ground insights to marketing leadership for strategic improvements.

• Manage promoters, field executives, or temporary staff for events.
• Handle local vendors for printing, venue arrangements, and event logistics.

• Bachelor’s degree in Marketing, Business, Education, or a related field.
• 3-6 years of experience in offline marketing, institutional tie-ups, field marketing, or education outreach.
• Strong network and prior experience with college/university partnerships.
• Expertise in handling offline student acquisition campaigns and events.
• Excellent communication, presentation, and negotiation skills.
• Strong organisational and relationship-building abilities.
• Ability to travel for institutional tie-ups, meetings and events.
• Comfortable working in a target-driven and fast-paced environment.