Lead Generation Specialist - International

Position: International Lead Generation Specialist

Key Responsibilities

• Identify and build a pipeline of qualified international prospects within D2C and E-commerce industries.
• Generate leads using LinkedIn, databases, directories, and other prospecting tools.
• Qualify prospects based on business needs, marketing requirements, and outsourcing potential.
• Execute cold email campaigns, LinkedIn outreach, and cold calling to engage potential clients.
• Personalize outreach strategies to improve response and meeting booking rates.
• Conduct consistent follow-ups to nurture leads and convert them into discovery calls.
• Build and maintain a strong pipeline of international leads and opportunities.
• Leverage AI-powered tools and automation platforms to scale lead generation efforts.
• Design and manage workflows for automated outreach, lead enrichment, and follow-ups.
• Continuously test and optimize outreach campaigns to improve performance and efficiency.
• Maintain accurate and up-to-date lead data in CRM systems.
• Collaborate with sales and internal teams for smooth lead handover.
• Track and analyze outreach performance metrics such as response rates, lead quality, and conversions.

Required Skills & Experience

• 3–5 years of experience in international lead generation or B2B sales, preferably in a digital marketing agency.
• Proven experience generating leads for SEO, Performance Marketing, and Web Development services.
• Strong exposure to international markets (US, UK, Australia preferred).
• Hands-on experience in cold emailing, LinkedIn outreach, and cold calling.
• Familiarity with tools like LinkedIn Sales Navigator, Apollo, or similar databases.
• Experience with AI tools and automation workflows for lead generation.
• Working knowledge of CRM platforms and outreach automation tools.
• Strong research, communication, and negotiation skills.