Hospital Public Relations Officer

Company Description

ZiffyHealth is an IoT-enabled, AI-driven health-tech platform dedicated to bridging the gap between urban and rural healthcare in India. Incubated at Atal Incubation Center-Pinnacle and supported by the Atal Innovation Mission, NITI Aayog, ZiffyHealth leverages advanced technology and big-data solutions to enhance accessibility and affordability in healthcare. With an HL-7 and FHIR data framework, ZiffyHealth aims to overcome geographical barriers to ensure equitable access to healthcare professionals. The organization's mission is to create a healthier and more productive world for everyone, underscored by its vision of balancing healthcare resources across diverse ecosystems in India.

Role Description

This is a full-time, on-site role located in Pune City for a Hospital Public Relations Officer. The successful candidate will oversee the hospital's public relations initiatives, develop and distribute press releases, manage media relations, and foster strong partnerships with media outlets. Responsibilities include crafting strategic communication campaigns, managing the hospital's public image, and collaborating with internal and external stakeholders to ensure consistency in communication efforts. Additionally, the role will involve monitoring public and media perception to align strategies with organizational objectives.

Qualifications

• Strong expertise in Public Relations, Media Relations, and Press Release writing
• Demonstrated abilities in Communication and Strategic Communications
• Proficiency in building relationships with media outlets and partners
• Exceptional interpersonal and presentation skills
• Experience in healthcare or related fields is an advantage
• Bachelor's degree in Public Relations, Communications, Journalism, or a related field
• Ability to work effectively on-site and collaborate with teams across disciplines