Head of Marketing

We are looking for an experienced and growth-driven Head of Marketing to lead the marketing function of a fast-growing SaaS company.

This is a high-impact leadership role for someone who can combine strategy, execution, analytics, and team leadership to drive customer acquisition, brand growth, and revenue performance.

If you enjoy building scalable growth systems, leading high-performing teams, and directly influencing business growth, this role offers a strong platform for long-term career advancement.

Why Join Us?

• Attractive salary package with performance-based incentives
• Fast-growing SaaS environment with strong career growth opportunities
• Opportunity to directly influence business growth and marketing strategy
• Leadership role with high visibility and decision-making authority
• Dynamic, execution-focused team culture
• Long-term growth potential aligned with company expansion

Experience Required

• 5+ years of experience in Digital Marketing / Performance Marketing
• Prior experience leading marketing teams is highly preferred
• SaaS, CRM, or B2B product marketing experience is an added advantage

Key Responsibilities

• Own and lead end-to-end performance marketing strategy across Meta, Google, LinkedIn, and emerging digital channels
• Manage and optimize marketing budgets to maximize ROAS, lead quality, and conversion performance
• Build and execute full-funnel growth strategies covering awareness, acquisition, conversion, retention, and re-engagement
• Closely monitor and improve marketing opener team performance to ensure high-quality Sales Qualified Leads (SQLs)
• Collaborate with Sales teams to improve lead quality, reduce response time, and increase conversion efficiency
• Lead continuous experimentation through A/B testing, landing page optimization, and funnel improvements
• Work closely with internal creative teams including digital marketers, copywriters, designers, and video teams to create high-performing campaigns
• Identify and scale new customer acquisition opportunities and growth channels
• Build, mentor, and lead a high-performance marketing team with strong ownership and accountability
• Develop reporting dashboards and performance frameworks for leadership visibility and strategic decision-making

Core Competencies

• Strong analytical and performance-driven mindset
• Deep understanding of growth marketing, funnel optimization, and campaign performance metrics
• Expertise in customer acquisition strategies across digital platforms
• Strong leadership and people management capabilities
• Ability to balance strategic thinking with hands-on execution
• High ownership mindset with accountability towards business outcomes
• Strong communication, problem-solving, and decision-making skills
• Passion for experimentation, optimization, and continuous improvement

Compensation & Growth

We believe in rewarding performance and creating long-term growth opportunities for high performers.

In addition to a competitive salary, this role includes:

• Performance-based incentives
• Leadership growth opportunities
• Increased responsibilities aligned with company expansion
• Opportunity to lead and scale a growing marketing team

📍 Location: Cyberpark, Kozhikode, Kerala