Head of Design

Key Responsibilities

Creative & Design Leadership

• Lead the end-to-end design strategy and seasonal collection development for the brand.
• Define overall design language, mood boards, color palettes, silhouettes, prints, fabrics, and trims.
• Drive innovative and trend-forward concepts while ensuring commercial viability.
• Ensure collections align with brand positioning, customer preferences, and market trends.

Trend & Market Research

• Conduct global and domestic trend forecasting, competitor analysis, and consumer research.
• Identify emerging fashion, fabric, color, and silhouette trends.
• Translate market insights into commercially successful collections.

Product Development

• Collaborate closely with merchandising, sourcing, and production teams for timely product development.
• Oversee sampling, fittings, fabric selection, and design approvals.
• Ensure product quality, fit consistency, and aesthetic standards across categories.

Team Management

• Lead, mentor, and inspire the design team.
• Allocate projects and monitor timelines to ensure smooth execution.
• Foster a culture of creativity, collaboration, and innovation.

Business & Commercial Alignment

• Work closely with sales and buying teams to analyze product performance and customer feedback.
• Balance creativity with cost targets, margins, and business objectives.
• Participate in range planning and assortment strategies.

Vendor & Cross-functional Coordination

• Coordinate with vendors, mills, and external partners for design development and innovation.
• Ensure seamless communication across departments including marketing, merchandising, production, and retail.