Growth Architect — Merchant Acquisition (PayIn & PayOut)

About PayYantra

We built the payment infrastructure that Indian businesses deserve but nobody told them existed.

One integration. Eight payment gateways. Three acquiring banks. Automatic failover in under 300 milliseconds when any gateway decides to have a bad day — which they do, always during your biggest sale event, never when it's convenient.

PayYantra is a full-stack payment platform — PayIn, PayOut, and intelligent multi-gateway orchestration — for D2C brands, SaaS companies, NBFCs, startups, and anyone who's ever watched a payment fail and thought there has to be a better way.

There is. We built it.

The Situation

The engine is running. First merchants are live and transacting. The product is genuinely good — better priced than Razorpay, better supported than Cashfree, and designed so that a single gateway going down never costs a merchant a single rupee.

What we don't have yet is the person who turns "we have early traction" into "we have 1,000 merchants and a waiting list."

That person is you. Hopefully.

What This Role Actually Is

This is not a "we'll give you a CRM, a script, and a list of warm inbounds" kind of job.

This is a "here's a great product, here's a growing market, go figure out how to get 200 merchants in 30 days and then 1,000 in 90" kind of job.

You will build the acquisition playbook from scratch. You will run cold outreach that actually gets replies. You will sign up merchants who've never heard of PayYantra and turn them into case studies. You will build a partner network that generates referrals while you sleep.

If that sentence made you lean forward — keep reading. If it made you nervous — this one's not for you yet.

What You Will Own

• The entire merchant acquisition engine — strategy, channels, copy, targeting, conversion, iteration. All of it.
• Cold outreach at real scale: email (we have 2,000/day capacity ready for you), LinkedIn, WhatsApp, direct — whatever works, you run it
• Partner channel from ground up: Shopify agencies, CA firms, startup incubators, NBFC DSAs — one good partner beats 100 cold emails
• Full BD pipeline discipline: ICP → lead list → outreach → qualification → demo booked → sign-up → activated. You own every stage
• Vertical playbooks for every segment: the D2C pitch, the NBFC pitch, the SaaS pitch — each different, each sharp, all yours
• The referral flywheel: every happy merchant should be introducing you to three more. You design the system that makes that happen automatically
• Weekly metrics that actually mean something: reply rates, demo rates, sign-up rates, activation rates — tracked, reviewed, and acted on

The Honest Version of Who We Need

Someone who has stared at a blank lead list and turned it into a pipeline.

Someone who knows the difference between a subject line that gets opened and one that gets archived.

Someone who, when a prospect says "just send me an email" — knows that's not a yes, it's a "make me want to respond to that email."

Someone who treats follow-up as a skill, not an annoyance.

Someone who has closed a B2B deal that started with a cold message to a stranger on LinkedIn.

If you've done those things — great. We want to hear about it. If you haven't — we genuinely respect you, but this is not your role right now.

The Requirements (For Real)

• 3–8 years in B2B sales, growth, or BD in fintech, payments, or SaaS
• An existing merchant or fintech contact network you can actually activate (not just "connections on LinkedIn")
• At least one real 0→1 story — specific numbers, not vague descriptions of "driving growth"
• Hands-on cold outreach skills across email, LinkedIn, and WhatsApp — not "familiar with," actually good at
• Ability to build a targeted lead list from MCA portal, LinkedIn, YourStory, Tracxn — then write a message that gets a reply
• Enough payment product knowledge to not need a pre-call briefing before every demo
• CRM discipline that means no lead ever falls through the cracks because you forgot to follow up
• The kind of persistence that treats the fourth follow-up as standard, not embarrassing

Bonus Points For:

• Once again. An existing merchant or fintech contact network you can actually activate (not just "connections on LinkedIn")
• Previous BD at a payment gateway, aggregator, or fintech infrastructure company
• NBFC or lending sector relationships
• Experience running outreach tools — Instantly, Lemlist, Clay, Smartlead, or equivalent
• Having designed a referral or partner programme that generated real revenue, not just sign-ups