Google Ads Expert Manager (from marketing agency)

About The Opportunity

A fast-growing digital marketing solutions firm operating at the intersection of performance advertising and data-driven growth, we empower brands across India to scale revenue through precision targeting, conversion optimization, and unified measurement. Our team specializes in Google’s full-stack advertising ecosystem — from GA4 implementation to Google Merchant Center strategy — helping clients unlock ROI in competitive retail, SaaS, and D2C verticals. Role & Responsibilities

• Lead end-to-end Google Ads campaigns across Search, Shopping, Display, and Video — from strategy to execution, optimizing for ROAS, CPC, and conversion volume.
• Configure and manage GA4 properties, GTM containers, and Google Merchant Center feeds to unify data, track user journeys, and enable real-time bid adjustments.
• Build and debug custom GTM tags, triggers, and variables for enhanced event tracking, e-commerce tracking, and cross-domain measurement.
• Audit and refine Google Merchant Center feeds for product data accuracy, feed rules, and compliance with Google’s policy standards.
• Translate GA4 insights into actionable optimization playbooks — including audience segmentation, attribution modeling, and funnel analysis.
• Collaborate with creative, analytics, and client teams to align campaign performance with business KPIs and deliver monthly performance dashboards.
  
  

Skills & Qualifications

• Must-Have
• Google Ads
• GA4
• Google Tag Manager
• Google Merchant Center
• UTM tracking
• Conversion optimization
• Google Analytics reporting
• ROAS measurement
• Preferred
• Looker Studio
• Google Analytics 360
• Shopify or BigCommerce integration
  
  

Benefits & Culture Highlights

• Work alongside top-tier performance marketers shaping India’s digital ad landscape.
• Access to Google-certified training, sandbox accounts, and live client portfolios for rapid skill growth.
• On-site collaborative culture with regular brainstorms, hackathons, and quarterly performance reviews.
  
  

Skills: gtm,feeds,google,digital,google merchant center,optimization,analytics,data,conversion optimization,google ads