Performance Marketing Specialist

Gurugram, Haryana | Full-time | Competitive Salary + Performance Incentives

Netpuppys Technologies seeks a results-driven Performance Marketing Specialist to own and optimize Google & Meta ad campaigns for our diverse client portfolio. You'll drive scalable growth through data-backed strategies, turning clicks into customers for D2C brands, e-commerce stores, and B2B enterprises.

Key Responsibilities

• Design, launch, and manage high-ROI campaigns across Google Ads (Search, Display, Shopping, Performance Max) and Meta Ads (Facebook, Instagram, Audience Network).
• Conduct keyword research, audience segmentation, and A/B testing to maximize CTR, ROAS, and conversion rates.
• Monitor daily performance metrics, optimize bids, and scale winning campaigns while pausing underperformers.
• Create compelling ad copy, visuals, and landing page recommendations aligned with client branding.
• Generate weekly/monthly reports with actionable insights using Google Analytics 4, Google Tag Manager, and Meta Business Manager.
• Collaborate with creative team for ad assets and content team for landing page optimization.
• Manage ad budgets (₹5L–₹50L+ monthly) across multiple client accounts with strict ROI accountability.
• Stay ahead of platform algorithm changes, privacy updates (iOS14+, GA4 migration), and emerging ad formats.

Must-Have Qualifications

• 3+ years hands-on experience managing Google Ads and Meta Ads for e-commerce/D2C clients.
• Proven track record delivering 4x+ ROAS on scaled campaigns (₹10L+ monthly spend).
• Advanced proficiency in Google Ads Editor, Meta Ads Manager, Google Analytics 4, and Google Tag Manager.
• Expertise in conversion tracking setup, pixel implementation, and cross-platform attribution.
• Strong grasp of auction dynamics, bid strategies (Smart Bidding, CBO, Value Rules), and audience signals.

Preferred Experience (Highly Valued)

• Amazon Ads (Sponsored Products, Brands, DSP) or marketplace advertising (Flipkart, Myntra) experience.
• Worked with Shopify/WooCommerce stores and server-side tracking solutions (GTM Server-Side).
• Familiarity with LinkedIn Ads, YouTube Ads, or TikTok Ads for omnichannel campaigns.
• Experience with Looker Studio dashboards or custom BI reporting.

Required Skills & Tools

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Technical Skills:

✓ Google Ads (All campaign types) ✓ Meta Ads Manager (Advanced)

✓ GA4 + GTM Implementation ✓ Looker Studio / Google Sheets

✓ Excel (Pivot Tables, VLOOKUP) ✓ Auction Insights Analysis

✓ ROAS/CAC/LTV modeling ✓ A/B Testing Frameworks

Soft Skills:

✓ Data-driven decision making ✓ Client communication

✓ Campaign scaling expertise ✓ Deadline management

What Success Looks Like

Month 1: Audit existing campaigns, implement tracking, 20% ROAS improvement

Month 3: Launch 3+ new high-performing campaigns per client

Month 6: Manage ₹25L+ monthly ad spend across portfolio, consistent 4.5x+ ROAS

Month 12: Lead performance marketing for 10+ active client accounts

What We Offer

• Base Salary: (based on experience) + Performance Bonus (up to 30%)
• Work Setup: Gurgaon office
• Growth Path: Senior Performance Marketer → Performance Marketing Lead → Head of Performance
• Team: Join 25+ digital marketing experts serving 50+ premium clients