Director of Online Marketing

Job Title : Director of online marketing

An online marketing specialist develops and executes digital campaigns (SEO, SEM, social media, email) to increase brand awareness, drive traffic, and boost sales. They are responsible for managing social channels, tracking metrics via Google Analytics, and analyzing campaign ROI to optimize marketing strategies.

Job Responsibilities

• Strategy & Execution: Create, manage, and implement comprehensive digital marketing strategies across SEO, PPC, and social platforms.
• Content Creation: Develop engaging, brand-consistent content for websites, blogs, and social media channels.
• Performance Tracking: Utilize tools like Google Analytics to track KPIs, analyze ROI, and generate performance reports.
• Channel Management: Optimize SEO/SEM, email newsletters, and online listings to improve visibility.
• Market Analysis: Research customer trends, competitor strategies, and emerging industry digital trends.
• Collaboration: Work with design and sales teams to create cohesive marketing materials.

Key Requirements

• Experience: 5+ years of experience in digital marketing or a related role.
• Technical Knowledge: Proficiency in tools like Google Adwords, Google Analytics, SEO tools, and social media platforms.
• Skills: Strong analytical abilities, excellent communication skills (written/oral), and an eye for detail.
• Education: Bachelor’s degree in Marketing, Communications, or related field.