Director of Marketing & Growth

Actively Reviewing the Applications

Lytegen

India, Punjab Full-Time On-site INR 25–45 LPA

Posted 3 weeks ago • Apply by March 2, 2026

Job Description

We are hiring a Director of Marketing & Growth to own the entire demand generation engine. This person will build and lead the marketing function, drive profitable customer acquisition for the US solar business, and turn marketing into a predictable revenue engine.

You will be responsible for strategy, execution and team building across paid media, content, creative, website, tracking, analytics and funnel optimization. You will work directly with the founder and sales leadership in the US.

Key Responsibilities

Own the marketing and growth strategy, including channel mix, budget allocation, performance targets and roadmap for lead and booking generation
Build and manage a high performing team across media buying, content, creative, marketing operations and analytics
Drive performance marketing on platforms such as Meta, Google and other channels to generate qualified solar leads at or below target cost per lead and cost per sale
Design, test and optimize full funnels from ad to booked appointment including landing pages, forms, routing, nurture and remarketing
Set up and manage tracking, attribution and reporting across CRM, ad platforms and analytics tools so that every unit of spend is measured
Partner closely with sales and operations leadership to define what a good lead is, improve lead quality and iterate quickly based on sales feedback and close rates
Own the company's brand presence, including website, social channels, creative direction and online reputation management
Evaluate, onboard and manage external agencies, freelancers and vendors where needed while keeping core strategy and knowledge in house
Build clear playbooks, SOPs and dashboards for campaigns, launches and ongoing initiatives so that marketing is scalable and repeatable

Requirements

10+ years of experience in performance driven digital marketing or growth roles, with at least three years in a leadership or owner role
Proven track record of running profitable paid campaigns at meaningful monthly budgets, ideally for US or other English speaking consumers
Strong analytical skills and comfort with numbers, funnels, cohorts and unit economics. You can explain cost per lead, cost per sale and payback clearly
Hands on experience with Meta and Google Ads, landing page builders, analytics tools and CRMs
Experience building and managing a small marketing team including hiring, coaching, setting KPIs and holding people accountable
Excellent written and spoken English and the ability to work closely with US based leadership on strategy, messaging and offers
Strong bias for testing and execution. You ship campaigns and experiments and are comfortable being accountable for hard numbers