Digital Marketing Specialist

Roopya provides cutting-edge SaaS Lending Infrastructure, empowering lenders with advanced Loan Origination and Loan Management systems. By streamlining lending processes, Roopya enhances efficiency and simplifies workflows for a wide range of lenders. The platform is tailored for scalability, ensuring seamless operations for institutions of all sizes. Join an organization committed to revolutionizing lending through innovative technology solutions.

This is a full-time on-site role located in the Greater Kolkata Area for a Digital Marketing Specialist. The role involves creating and implementing effective digital marketing strategies, managing social media campaigns, analyzing web traffic, and improving online marketing efforts. The Digital Marketing Specialist will also evaluate data-driven metrics and collaborate with cross-functional teams to enhance overall brand presence and visibility.

• Proficiency in Social Media Marketing and Online Marketing strategies
• Skills in Digital Marketing and Web Analytics
• Excellent Communication skills, both written and verbal
• Data analysis abilities and familiarity with marketing performance tools
• Strong organizational skills and the ability to meet deadlines
• Experience with SEO/SEM and understanding of search engine algorithms is a plus
• Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent experience