Digital Marketing Specialist

Company Description

Careersol specializes in career-focused global education counseling, offering students and professionals a transparent, data-driven approach to planning their international education journey. The organization provides end-to-end support, from profile evaluation to post-arrival guidance, ensuring pathways toward long-term career success. With trusted partnerships with reputed universities worldwide, Careersol focuses on aligning educational goals with future job demands and opportunities. Operating across diverse destinations such as Europe, Australia, the UK, the USA, and more, the company is committed to helping students build global careers with clarity and trust.

Role Description

This is a full-time, on-site role based in Kalaburagi for a Digital Marketing Specialist. The Digital Marketing Specialist will oversee day-to-day digital marketing activities, including planning, executing, and optimizing online marketing campaigns across various channels. Key responsibilities include managing social media platforms, analyzing web traffic, enhancing online brand presence, and collaborating with team members to align marketing strategies with business goals. Additionally, this role requires creating and implementing digital content strategies to attract, engage, and retain the target audience.

Qualifications

• Proficiency in Digital Marketing, Online Marketing, and Social Media Marketing
• Strong understanding of Web Analytics and data interpretation to optimize campaigns
• Excellent Communication skills for effective collaboration and presentation
• Creative thinking and ability to develop customer-focused marketing initiatives
• Familiarity with marketing tools and platforms such as Google Analytics, SEO tools, or social media management software, lead generation campaigns
• Bachelor’s degree in Marketing, Business, Communication, or a related field
• Ability to work effectively in an on-site collaborative team environment in Kalaburagi
• Experience in the education or career advisory sector is a plus
• Minimum 1-2 years of experience is required