Digital Marketing Manager - TJ / 1849438

Our client Surgicrafts Pvt. Ltd. is looking for a Digital Marketing Manager in Sialkot

The Marketing Manager at Surgicrafts Pvt. Ltd. is responsible for leading the development and execution of comprehensive marketing strategies that increase brand awareness, generate leads, and support the companys growth objectives. This role requires a proactive leader who manages a diverse team of seven marketing professionals, overseeing both digital and traditional marketing campaigns. The Marketing Manager coordinates closely with sales teams to align marketing initiatives with business goals, ensuring effective communication across departments and with external partners. Strong expertise in digital marketing, content strategy, customer relationship management, and data analysis is essential to drive impactful campaigns that elevate Surgicrafts market presence.

In this leadership position, the Marketing Manager directs market research efforts, competitor analysis, and online advertising activities to continually optimize marketing effectiveness. They organize promotional events, exhibitions, and other outreach activities to enhance brand visibility. The role involves managing budgets prudently, maintaining productive relationships with agencies, vendors, and partners, and overseeing the creation of compelling marketing materials across multiple channels. The Marketing Manager nurtures a collaborative and results-driven team environment while championing innovative marketing solutions that promote sustained business growth and customer engagement.

Responsibilities

• Develop and implement comprehensive marketing plans and strategies that align with Surgicrafts Pvt. Ltd.s business objectives.
• Lead and manage a team of seven marketing professionals, providing guidance, coaching, and performance evaluations.
• Coordinate digital and traditional marketing campaigns to maximize reach, impact, and return on investment.
• Increase brand awareness and enhance market presence by developing targeted messaging and promotional activities.
• Conduct thorough market research and competitor analysis to identify opportunities and inform strategic decisions.
• Manage social media platforms and online advertising to engage target audiences and boost online visibility.
• Collaborate with sales teams to generate high-quality leads and support overall business development efforts.
• Monitor marketing campaign performance using data analytics to optimize strategies and report progress to senior management.
• Organize and manage exhibitions, trade shows, events, and promotional activities that showcase the companys offerings.
• Maintain strong partnerships with agencies, vendors, and external providers to ensure seamless execution of marketing initiatives.
• Oversee the production of marketing content including website materials, brochures, catalogs, and advertisements ensuring consistency and brand alignment.
• Control and manage marketing budgets to ensure cost-effectiveness and maximize the impact of expenditures.
• Utilize content management systems to streamline content creation, organization, and publication across marketing channels.
• Implement customer relationship management techniques to enhance customer engagement and retention.
• Stay updated with the latest marketing trends, technologies, and best practices to continually improve marketing effectiveness.