Digital Marketing Manager (SEO, PPC and Social Media)

B2B Growth Marketing Lead (SEO, PPC & Social)

Role Type: Full-time, Mid-to-Senior Level

Focus: Inbound Lead Generation, Pipeline Growth, Content Distribution

Target Audience: Sports Betting Operators, iGaming Platforms, Sports Leagues & Associations

Role Overview

We are looking for a highly strategic, metrics-driven B2B Growth Marketing Lead to own and elevate our inbound lead generation engine. In this role, you will be entirely responsible for driving high-value enterprise demo requests for our core products: our white-label Prediction Market platform for operators and our interactive Fan Zone solutions for sports leagues.

You are a perfect fit if you are a hands-on marketer who obsesses over revenue-generating metrics (like cost-per-lead, pipeline velocity, and demo conversions). You will own the strategy and execution across technical/content SEO, high-intent performance marketing (PPC), and organic social distribution on LinkedIn and X.

Core Responsibilities

1. High-Intent SEO & Content Strategy (40%)

• Bottom-of-Funnel Focus: Move away from high-volume generic keywords. Identify and dominate high-intent commercial keywords (e.g., “white-label prediction market software,” “fan engagement platforms for sports leagues”).
• Technical & On-Page SEO: Own the technical health of the website, including site architecture, internal linking structures, page speed, and conversion rate optimization (CRO) on landing pages.
• Content Architecture: Map out content hubs that address the exact pain points, compliance questions, and monetization challenges faced by operators and league executives.

2. Account-Based & Search PPC (40%)

• Laser-Targeted Google Ads: Build, manage, and optimize paid search campaigns. Implement hyper-specific matching and aggressive negative keyword lists to ensure budget is never wasted on casual retail sports fans.
• LinkedIn Account-Based Marketing (ABM): Design and run paid LinkedIn campaigns targeting specific job titles (C-level, Heads of Product, Sports Marketers) within target sports leagues and betting operators.
• Funnel Optimization: Continuously A/B test ad copy, creative variants, and landing page layouts to lower Cost-Per-Acquisition (CPA) and maximize demo bookings.

3. Social Media & Content Distribution (20%)

• Thought Leadership Engine: Transform our deep product insights and case studies into highly engaging, native content threads and text carousels for LinkedIn and X.
• Brand Presence: Maintain a consistent, authoritative voice in the sports tech and iGaming space—positioning our solutions as the gold standard for fan engagement.

What We Look For (Requirements)

• Experience: 4 to 7 years of proven experience in B2B growth marketing, performance marketing, or inbound lead generation. Experience in iGaming, sports tech, fintech, or high-ticket enterprise SaaS is heavily preferred.
• The "Pipeline" Mindset: A track record of moving metrics that actually matter—specifically growing organic and paid demo requests, qualified pipeline, and revenue.
• Technical Competence: Deep proficiency with modern marketing stacks: Google Analytics 4, Google Tag Manager, Ahrefs/SEMrush, Google Ads Manager, and LinkedIn Campaign Manager.