Digital Marketing Expert

Company Description Self-employed professionals in West Bengal, India often build diversified client portfolios across sectors such as retail, services, and local enterprises. As an independent digital marketing provider, the focus is on helping clients increase their online visibility, generate leads, and improve brand awareness through tailored strategies. Work typically involves close collaboration with small and medium-sized businesses to understand their goals and design cost-effective campaigns. The environment is dynamic and entrepreneurial, offering opportunities to experiment with new tools and channels while growing a sustainable client base. This setting is ideal for individuals who want autonomy, direct client interaction, and responsibility for end-to-end marketing outcomes.
Role Description The Digital Marketing Expert role is a full-time, on-site position based in West Bengal, India. The individual will plan, execute, and optimize online marketing campaigns across channels such as search, social media, email, and display advertising. Daily tasks include managing social media profiles, creating and scheduling content, monitoring performance metrics, and adjusting strategies based on analytics. The role involves coordinating with clients to understand their business objectives, conducting market and competitor research, and preparing regular performance reports and recommendations. The Digital Marketing Expert will also be responsible for maintaining brand consistency, identifying new growth opportunities, and staying current with digital marketing trends and best practices.
Qualifications

• Ability to develop and manage comprehensive digital marketing strategies, including campaign planning, execution, and optimization.
• Proficiency in social media management and content creation for platforms such as Facebook, Instagram, LinkedIn, and others.
• Experience with search engine marketing and optimization, including keyword research, on-page optimization, and campaign monitoring.
• Skills in analyzing digital performance data, preparing reports, and using insights to improve ongoing and future campaigns.
• Strong client communication abilities, including presenting strategies, explaining results, and collaborating on business goals.
• Familiarity with common digital marketing tools and platforms (e.g., Google Analytics, ad managers, email marketing tools) is highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, or equivalent practical experience in digital marketing.
• Demonstrated capacity to work independently on-site, manage multiple projects, and meet deadlines in a fast-paced environment.