Digital Marketing Associate

Role Title : Digital Marketing Associate

Location : Delhi NCR, India

About the job :

As a part of the Digital Marketing team at Crackle, you will be responsible for developing and executing a comprehensive digital marketing and social media strategy that strengthens our brand presence, attracts new clients and fuels our business growth.

Key Responsibilities :

• Content creation:
• Craft compelling and informative content across various digital channels (e.g., websites, blogs, social media)
• Experiment with different content formats (e.g., videos, infographics) to maximize impact
• Digital advertising & social media:
• Manage company profiles across key platforms (e.g., LinkedIn, Twitter, Facebook, Instagram)
• Execute digital advertising and social media strategy that increases brand awareness, engages our target audience, fuels our community growth and drives lead generation.
• Analytics & reporting:
• Track key performance indicators (KPIs) across all digital marketing channels
• Utilize data insights to measure campaign effectiveness and identify areas for improvement
• Generate regular reports to communicate performance to stakeholders
• Stay up-to-date on the latest digital marketing trends and technologies

Minimum Qualifications :

• Master's degree in Management or a related field from Tier 1 institutes  

Preferred Qualifications :

• Strong communication and presentation skills
• Data-driven approach to problem-solving and analysis
• Ability to work independently and manage multiple priorities in a fast-paced environment
• Entrepreneurial spirit and a passion for driving growth