Customer Marketing Manager

Customer Marketing Manager : The House of Abhinandan Lodha

Location: Mumbai

About Us: https://www.hoabl.com/

The House of Abhinandan Lodha (HoABL) was founded in 2020, is India’s largest branded land developer, revolutionising real estate transactions through security, technology, transparency, and convenience. HoABL specialises in branded plots, offering a completely hassle-free virtual experience (i.e. selling land to its customers without any physical interaction with them) which is a first in India and probably even globally, while also pioneering the democratisation of land ownership by making this asset class accessible to a wider base of aspiring buyers across the country.

In just five years, HoABL has sold about 12 million sq.ft. of developed land—all without meeting a single customer face-to-face and ahead of promised timelines—and has around 30 million sq.ft. under active development. The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, and Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi.

With plans to be in 48 cities nationwide, HoABL is tapping into the growing demand for plotted developments driven by existing and upcoming infrastructure projects and the appeal of tourist destinations. HoABL’s customer base of over 6,000 investors spans 27 countries, 23 states, and 107 cities—including India’s top metros and international hubs such as New York, London, Singapore, Dubai, Sydney, Tokyo, and Toronto—underscoring the company’s scale, trust, and credibility in the land ownership space. The majority of HoABL’s customers are salaried professionals (~45%) largely CEO’s and CXO’s, independent professionals (~20%), with the balance comprising entrepreneurs and business owners—reflecting a diverse yet aspirational customer profile.

Positioning itself as a tech company within the real estate sector, HoABL is a business built from scratch and unlike many new-age start-ups, HoABL has never incurred a loss nor engaged in cash burning.

HOABL has also recently forayed into Vertical Real Estate Development in Mumbai with two marquee projects in South Mumbai and one with Mittal Builders the North Mumbai totalling the commitment to 3.1mn sqft.

About the Role

The Customer Marketing Manager will own the end-to-end marketing lifecycle for 6000+ HNI customers, from onboarding to advocacy.

This role focuses on building strong emotional connections with customers through engagement programs, storytelling, meaningful brand experiences, and community-led initiatives. The ideal candidate will combine strategic thinking, creativity, and execution excellence to increase customer retention, advocacy, and brand affinity.

Key Responsibilities

Customer Lifecycle Marketing

• Design and execute customer lifecycle programs, including onboarding, engagement, loyalty initiatives, and referral programs.
• Identify key moments that matter in the customer journey and design meaningful brand experiences around them.

Customer Engagement & Communication

• Build and manage communication frameworks across Email, WhatsApp, CRM platforms, Webinars, and On-ground activations.
• Ensure consistent and compelling brand storytelling across all customer touchpoints.

Customer Advocacy & Community Building

• Plan and execute customer-led campaigns such as testimonials, user-generated content (UGC), and community storytelling initiatives.
• Drive programs that build long-term engagement and brand love among customers.

Cross-functional Collaboration

• Collaborate closely with Brand Marketing, CRM, Product, and EPC teams to ensure seamless customer experience.
• Work with external agencies and internal creative teams to develop personalized and relevant communication.

Stakeholder Management

• Manage multiple internal stakeholders while aligning expectations with business priorities.
• Take quick and effective decisions to resolve execution challenges and ensure smooth project delivery.

Experience & Education

• MBA from a Tier 1 institution
• 2–3 years of professional (non-internship) marketing experience
• Prior experience in FMCG, FMCD, Retail, Real Estate, or Financial Services preferred

Key Skills & Attributes

• Strong customer-first mindset with excellent storytelling abilities
• Strong project management and execution capabilities
• Ability to balance strategic thinking with hands-on execution
• High ownership, agility, and entrepreneurial mindset
• Excellent communication, negotiation, and stakeholder management skills
• Ability to work effectively with senior leadership and cross-functional teams