CRM & Loyalty Marketing Executive

CRM & Loyalty Marketing Executive

Experience: 2+ years

CTC: ₹3.5 – 5 LPA

Location: Gurugram

Department: Marketing / CRM

Key Responsibilities

• Plan and execute CRM campaigns via SMS, WhatsApp, and RCS.
• Manage loyalty program operations using Eazyreward.
• Prepare daily, weekly, and monthly loyalty performance reports (active users, redemption %, repeat rate).
• Track campaign ROI and analyze customer churn, retention, and behavior.
• Resolve customer issues related to loyalty points, coupons, and rewards.
• Enhance customer experience and recommend program improvements.

Skills Required

• Strong knowledge of CRM and loyalty programs.
• Proficiency in reporting and analysis using Excel/Google Sheets.
• Good communication and coordination skills.
• Prior experience in Retail/FMCG preferred.

Apply at: [email protected]