Program Manager - Electrician Loyalty, Consumer Business

We’re looking for a Program Manager - Electrician Loyalty for our Commercial Excellence - Consumer Business team in Gurgaon.

Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we’re transforming our industry.

As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!

The Program Manager - Electrician Loyalty leads the national scale-up of Signify’s electrician ecosystem by driving acquisition, activation, engagement, retention and commercial impact of the Saathi loyalty program. The role will be responsible for building and managing a scalable operating model to grow the electrician base from 28,000 to 1,00,000+ while improving active participation and category adoption.

We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

Program Strategy & Growth

• Develop and execute the national roadmap for scaling the Saathi program.
• Drive enrolment, activation and engagement strategies across India.
• Define annual and quarterly growth targets.

Program Governance

• Establish operating rhythms, reviews and governance mechanisms.
• Monitor program health across regions.
• Drive standardization of processes and controls.

Data & Analytics

• Drive RFM segmentation and electrician lifecycle management.
• Analyze enrollment, activation, scan frequency and retention trends.
• Identify growth opportunities and intervention areas.

Stakeholder Management

• Partner with Sales, Marketing, IT, Finance and Loyalty teams.
• Engage with regional sales leadership to drive adoption.

Vendor & Budget Management

• Manage external agencies, technology partners and service providers.
• Own program budgets and ROI delivery.

Capability Building

• Coach Regional Business Development Managers.
• Drive best-practice sharing and capability enhancement.

KPIs

• Regional Performance Scorecards
• Program ROI
• Revenue Influenced through Program
• Growth Product Adoption
• Total Electrician Enrollments
• Active Electrician %
• Monthly Active Users
• Activation Rate
• Retention Rate

Your qualifications

• Willingness to travel extensively pan India (10-12 days per month)
• 5 years of experience in loyalty programs, channel marketing, GTM, sales excellence or commercial excellence (relaxed in case of MBA degree from a top-tier B-School)
• MBA from a premier institute preferred
• Strong analytics and CRM orientation
• Experience managing large-scale channel ecosystems
• Vendor management experience
• Excellent stakeholder management and leadership skills
• Proficiency in Power BI / Excel / CRM platforms preferred