Creative Director

Creative Director

We're looking for a Creative Director to raise the quality bar on AI-generated brand scripts and advertising content. You'll work with AI-generated scripts as raw material, sharpening them, rewriting where needed, and setting the creative standard the tool must eventually meet.

What You'll Do

• Review and elevate AI-generated brand scripts across emotional, comedic, and exaggerated story formats
• Define the creative benchmarks for what "good" looks like
• Brief and guide the team producing AI-based video ads
• Collaborate with the product team to feed creative learnings back into prompt and workflow improvements
• Build a repeatable creative process that scales across diverse SME brands and categories

What We're Looking For

• 8–12 years in advertising or brand communications, with strong creative credentials
• Experience directing or writing across formats - film, digital, social
• Comfortable working with (and honestly critiquing) AI-generated content
• Has worked on FMCG, D2C, or SME brands, understands the constraints and opportunities
• Strong POV on what makes a brand story land

Nice to Have

• Familiarity with AI video production tools
• Experience in vernacular or regional market advertising