Copywriter

About DROPZ

DROPZ is India's first true limited-edition platform, a culture-forward destination where every product drop is rare, intentional, and never restocked. We aren't just building a brand; we're building a platform that curates stories through exclusive in-house drops, creator collaborations, and collectible releases across fashion, lifestyle, and beyond. Every drop is a moment, but the platform is the big picture and our brand must ignite cultural hype.

As a Copywriter at DROPZ, you will own words that move people across the full customer journey, from scroll-stopping hooks to product clarity that drives high-intent action. This is a 0 to 100 startup environment where pace, taste, and accountability matter, you will ship daily, learn through tight feedback loops, and help build a voice that feels premium, urgent, and unmistakably DROPZ while protecting trust.

What You’ll Do

• Write conversion-focused copy across social, ads, web, CRM, and packaging, shaping each message to match intent and funnel stage while keeping tone consistent with DROPZ’s premium, limited-edition positioning.
• Create and iterate high-performance hooks, captions, headlines, CTAs, and ad variants for rapid testing, partnering with Performance Marketing to translate learnings into improved versions that ship on tight timelines.
• Own product page and landing page copy that makes value obvious fast, turning product inputs into buyer language and structuring content for skimming, trust building, and decisive action.
• Write push notifications, email subject lines, and key body sections that drive drop-day momentum, balancing urgency and relevance while keeping messaging sharp, brand-safe, and never spammy.
• Develop scripts, talking points, and punchy on-camera prompts for creators and in-house talent, ensuring the delivery feels natural while staying aligned to drop narrative, key claims, and creative direction.
• Build and maintain a brand voice toolkit, including tone rules, phrases to own, words to avoid, a CTA and headline library, and drop naming conventions so quality scales with speed.
• Adapt voice across modes, including hype for launches, clarity for product education, trust for policies and logistics, and community for comments and DMs, without losing the DROPZ fingerprint.
• Partner with CX to refine shipping, returns, and policy copy that reduces confusion and tickets, improving customer confidence through clear expectations, empathetic language, and consistent formatting.
• Collaborate with Design, Content, and Merchandising to ensure copy and visuals land as one system, reviewing layouts for hierarchy, readability, and message clarity before publishing.
• Run quality checks for grammar, brand tone, and responsible claims, documenting final versions and learnings so the team can reuse winning patterns and avoid repeating mistakes.
  
  

Who You Are

• You have 12 to 24 months of writing experience across digital surfaces, and you can show samples that demonstrate clarity, persuasion, and strong taste in both short-form and long-form copy.
• You write with intent, meaning you can explain why a hook works, why a CTA fits the moment, and how you shaped language to reduce friction and increase action.
• You thrive in a fast-moving startup environment and bring daily intensity, personal ownership, and a long-term builder mindset, investing in outcomes and culture, not just tasks.
• You can match and protect a brand voice, spotting off-tone language quickly and rewriting it to feel premium, urgent, and coherent across every touchpoint.
• You are comfortable shipping iterations, taking feedback with openness, and improving quickly through structured reviews, performance learnings, and clear editorial standards.
• You think in systems as well as words, maintaining toolkits, libraries, and conventions so the team scales quality instead of reinventing everything each launch.
• You collaborate with Performance Marketing, Design, Content, and CX with low-friction communication, turning inputs into crisp outputs while staying accountable for your own deliverables end to end.
• You have strong fundamentals in grammar, structure, and readability, and you take pride in clean drafts that need minimal editing to go live.
• You balance creativity with responsibility, avoiding misleading claims and ensuring trust surfaces like shipping, returns, and policies are written clearly and consistently.
• You stay curious about culture, internet language, and consumer behavior, and you bring that awareness into your writing without chasing trends that do not fit the brand.
  
  

What We Offer

• Real ownership over high-impact copy surfaces, where your words directly shape conversion, trust, and brand love across drops and everyday shopping moments.
• A 0 to 100 building environment with fast feedback loops, where you grow by shipping often, learning from results, and raising your craft through real responsibility.
• A culture that values taste, speed, and accountability, where you are encouraged to propose ideas, test them, and turn winners into repeatable systems.
• Long-term growth through building alongside the core team, where high ownership is rewarded with bigger problems, deeper trust, and the chance to shape how DROPZ sounds as it scales.