Copywriter

Role Overview

We are looking for a creative and culturally aware Copywriter with prior agency experience who understands the fast-paced world of digital and influencer marketing. The ideal candidate should be able to craft engaging, platform-first copy across campaigns, social media, influencer content, and branded collaborations for a diverse range of brands and industries.

This role requires someone who can translate brand objectives into compelling storytelling while adapting tone, style, and messaging for different audiences and platforms.

Key Responsibilities

• Write engaging and platform-specific copy for influencer marketing campaigns, including captions, scripts, hooks, and campaign messaging.
• Develop copy for social media, branded content, creator collaborations, and digital campaigns.
• Work closely with creative strategists, brand solutions, and influencer teams to translate campaign ideas into strong copy.
• Adapt brand tone and voice across different industries and brand categories.
• Create concept-led campaign copy, taglines, and messaging frameworks for influencer-led activations.
• Review influencer content and ensure brand messaging and tone consistency.
• Stay updated on social media trends, pop culture, and platform nuances to craft relevant and engaging copy.
• Collaborate with designers and video teams to ensure copy integrates seamlessly into visual storytelling.

Requirements

• 2–4 years of copywriting experience in a creative, advertising, digital, or influencer marketing agency.
• Strong portfolio showcasing work across multiple brand categories and campaign formats.
• Experience writing social media captions, influencer scripts, campaign copy, and digital content.
• Strong understanding of Instagram, YouTube, and short-form content platforms.
• Ability to adapt tone and style across luxury, lifestyle, FMCG, entertainment, and youth-driven brands.
• Excellent command of English writing and storytelling.
• Ability to work in a fast-paced, collaborative agency environment with quick turnaround times.

Good to Have

• Experience working on influencer-led campaigns or creator collaborations.
• Strong understanding of digital culture, memes, and trending formats.
• Experience writing scripts for short-form video content or reels.