Content Writer

Job Title: Content Writer

Location: Mumbai

Experience: 0 to 2 years of experience in content

Employment Type: Full-Time

Job Overview:

We are looking for a creative and driven Content Creator who can manage end-to-end content activities across digital platforms. The role involves developing engaging, SEO-driven content strategies to increase traffic, leads, and conversions while maintaining content quality and brand consistency.

Key Responsibilities:

• Manage content calendar to ensure timely publication
• Assign blog posts to writers
• Identify gaps in content and recommend new topics
• Create style guides to use as a reference
• Proofread and edit written pieces before publication
• Write & schedule social media posts
• Conduct keyword and SEO research to understand customers' needs
• Monitor web traffic and engagement (e.g. conversions and bounce rates)
• Coordinate with marketing and SEO teams to illustrate articles
• Follow industry-related news and generate ideas around trending topics
• Review and update published content as needed
• Gather content from experts & stakeholders
• Find various ways to generate traffic through content writing
• Manage & organize website content
• Create social media content
• Develop content marketing strategy with the objective of increasing traffic, leads & conversion.