Category & Brand Marketing Manager (Merchandizing, Category & Brand, Sourcing & Development) Gurgaon

We are seeking an experienced professional with 7 - 15 years of relevant experience for a pivotal role in Delhi NCR, Gurgaon/Gurugram.

Key Responsibilities:

- Develop and execute comprehensive category strategies, identifying growth opportunities and market gaps through in-depth consumer insights and competitive analysis.

- Lead the end-to-end product lifecycle management, from conceptualization and new product development to launch, market penetration, and eventual rationalization.

• Candidate has exposure working into kitchenware products sourcing (Steel ware, Glassware & Appliances)
• Partnering with third party domestic and international manufacturers.

- Drive product sourcing initiatives, managing vendor relationships, negotiating favorable terms, and ensuring quality and cost-effectiveness for the product portfolio.

- Define and implement robust marketing strategies and campaigns, including content marketing, to build strong brand equity and drive consumer engagement across various channels.

- Oversee demand and supply planning, collaborating with supply chain teams to optimize inventory levels and ensure product availability while managing costs effectively.

- Establish and manage pricing strategies, conducting thorough cost management and profitability analysis to maximize revenue and margin for assigned categories.

- Utilize marketing analytics and product analyst insights to monitor performance, identify trends, and optimize marketing spend and product development efforts.

- Foster cross-functional collaboration with product design, sales, and operations teams to ensure seamless execution of product launches and marketing initiatives.

- Mentor and guide team, fostering a culture of continuous learning and high performance within the marketing and product teams.

Required Skillset:

- Proven expertise in strategic marketing, brand management, and category leadership within the consumer products or retail sector.

- Strong analytical capabilities for market research, consumer insights, marketing analytics, and performance measurement.

- Demonstrated ability in product lifecycle management, including new product development, product sourcing, and product design principles.

- Exceptional negotiation and vendor management skills, with a track record of building strong supplier relationships and achieving favorable outcomes.

- Proficiency in developing and executing integrated marketing campaigns, including content marketing and digital channels.

- Adept at financial acumen, including pricing strategy, cost management, and P&L responsibility.

- Excellent cross-functional collaboration and communication skills, capable of influencing stakeholders at all levels.

- A Bachelor's or Master's degree in Business Administration, Marketing, or a related field from a premier institution.

• - Ability to thrive in a fast-paced, dynamic environment, demonstrating adaptability and resilience in Delhi NCR/Gurgaon.