Manager – Brand Marketing & Partnerships

Post / Job Title: Manager- Brand Marketing & Partnerships

Job Type: Full Time

Reporting to: DGM- Marketing

No. of Positions: 1

Department: Marketing & Communications

Location: Gurgaon

We are looking for a Manager – Brand Marketing & Partnerships to lead strategic partnerships, brand campaigns, and experiential marketing initiatives that strengthen the BITS Pilani Digital brand. The role offers significant ownership, cross-functional collaboration, and the opportunity to create meaningful impact in the education ecosystem.

Principal Accountabilities & Responsibilities

1. Strategic Marketing Initiatives

• Lead high-impact marketing initiatives that strengthen the BITS Pilani Digital brand and support business growth.
• Build and execute initiatives such as institutional collaborations, ambassador programs, referral initiatives, strategic campaigns, and new marketing opportunities.
• Identify innovative ways to increase brand awareness, learner engagement, and market presence.

2. Brand Partnerships & Collaborations

• Build strategic partnerships with colleges, universities, industry bodies, brands, and ecosystem partners.
• Develop collaborations that create meaningful learner experiences while strengthening brand visibility and reach.

3. Brand Experiences & Activations

• Lead experiential marketing initiatives including industry events, campus activations, career fairs, learner meetups, and brand experiences.
• Identify platforms where BITS Pilani Digital can meaningfully engage with learners, professionals, and industry leaders.

4. Cross-functional Marketing

• Partner with Admissions, Product, HR, and brand teams to deliver strategic marketing initiatives.
• Support high-priority business projects and contribute to integrated marketing efforts across the organization and position the BITS Pilani Digital brand.

Skill and Ability Requirements

• Strong understanding of brand marketing, with the ability to blend traditional and digital marketing approaches to create integrated campaigns and experiences.
• Strategic thinker who can translate ideas into exceptional execution and measurable business outcomes.
• Strong understanding of digital marketing, consumer behaviour, content, and creative execution across online and offline channels.
• Curious and innovative, with a passion for experimenting, challenging convention, and bringing fresh marketing ideas to life.
• Excellent project management and stakeholder management skills, with the ability to lead cross-functional initiatives from concept to execution.
• Equally comfortable shaping strategy and rolling up your sleeves to deliver exceptional execution.
• Highly proactive, entrepreneurial, and comfortable working in a fast-paced environment with a high degree of ownership.

Qualification & Experience

5–6+ years of total marketing experience across Brand Marketing, Consumer Marketing, Strategic Marketing, Partnership Marketing, Experiential Marketing, or Integrated Marketing.

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA or Master's degree preferred.
• Experience working with consumer brands, D2C, technology, education, or other high-growth businesses will be an advantage.
• Proven experience in leading brand campaigns, strategic partnerships, experiential marketing, or cross-functional marketing initiatives.
• Strong understanding of integrated marketing across digital and offline channels, with the ability to build innovative campaigns and brand experiences.
• Demonstrated ability to manage multiple stakeholders, drive projects independently, and deliver measurable business outcomes.