Campaign Development Manager (Market Research)

Actively Reviewing the Applications

NetCom Learning®

India, Telangana, Hyderabad Full-Time On-site

Posted 1 day ago • Apply by June 15, 2026

Job Description

Job Title

Campaign Development Manager (Sales Ops / Market Research / Lead Gen)

Location:

Hyderabad | Work From Office (WFO)

Shift / Working Hours

UK Shift

Employment Type

Full-time

Company Overview

Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media.

Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.

About The Role

The Campaign Development Manager will drive the end-to-end execution of outbound sales campaigns, ensuring high-quality lead generation and effective distribution. This role works closely with Inside Sales and Marketing teams to align targeting, messaging, and campaign strategy, while also leading a team of CDRs (Market Research Analysts). Success is measured by pipeline quality, campaign performance, and data-driven improvements that enhance conversion rates and sales efficiency.

What’s In It For You

High-impact role directly influencing pipeline generation and revenue outcomes
Opportunity to work at the intersection of data, sales strategy, and marketing
Strong cross-functional exposure with leadership and GTM teams

What You Will Do

Manage and prioritize target account lists based on business potential and campaign goals
Conduct research to maintain updated account and decision-maker intelligence
Lead and manage a team of CDRs (Market Research Analysts), ensuring productivity, quality, and adherence to campaign objectives
Mentor and guide the team on account research, data quality, and campaign alignment
Build and maintain a high-quality database of decision-makers across target industries
Leverage tools like ZoomInfo, Seamless.AI, and LinkedIn for data sourcing and enrichment
Allocate leads to BDR/SDRs and Account Executives based on defined rules and capacity
Track lead distribution and ensure optimal utilization across teams
Plan and execute outbound campaigns including email, calls, and multi-touch sequences
Monitor campaign performance and optimize targeting, messaging, and execution
Build reports and dashboards to track pipeline, conversions, and campaign ROI
Conduct periodic audits to ensure data accuracy and inventory effectiveness
Collaborate with Sales and Marketing teams on GTM initiatives and campaign strategies
Provide actionable insights on pipeline health, campaign performance, and account coverage

What We Are Looking For

Strong understanding of B2B campaign strategy, ICP definition, and outreach models
Experience in contact sourcing and data enrichment using tools like ZoomInfo and Seamless.AI
Proficiency in CRM tools (Microsoft Dynamics preferred) for lead and pipeline management
Advanced Excel skills (VLOOKUP, Pivot Tables, data analysis)
Strong analytical mindset with the ability to derive insights from data
Experience in team handling or leading research/operations teams (preferred)
Good understanding of decision-maker hierarchies across IT, HR, L&D, and Engineering
Excellent communication and stakeholder management skills

Education & Experience

Bachelor’s degree in Business, Marketing, Data Analytics, or related field
Minimum 4+ years of experience in campaign development, lead generation, sales operations, or inside sales support
Experience in B2B, SaaS, EdTech, or IT training industry preferred
Hands-on experience with CRM tools and prospecting platforms

Why join Netcom learning?