Business Manager - Social Media

Actively Reviewing the Applications

Puretech Digital - A Genesis Company

India Full-Time On-site

Posted 1 week ago • Apply by June 8, 2026

Job Description

Designation: Business Manager - Social Media

Location: Kolkata, India

Reporting to: Group Head - Social Media

About The Role

We are looking for an experienced Business Manager - Social Media with at least 4-5 years of prior experience in a digital marketing agency. The ideal candidate will be responsible for end-to-end social media strategy, execution, and client servicing. This role requires strong client-facing skills, cross-team coordination, and the ability to deliver high-quality social media campaigns across diverse industries.

The position is based out of Kolkata and will directly manage projects from renowned clientele.

Key Responsibilities

Client Management & Servicing

Act as the primary point of contact for clients, managing day-to-day communications, calls, and presentations.
Understand client objectives, translate them into actionable social media strategies, and ensure timely delivery.
Provide periodic performance reports, insights, and recommendations.

Content Planning & Execution

Develop monthly social media calendars aligned with brand objectives and seasonal and/or latest trends.
Coordinate with copywriters, designers, and other creative team members for content creation.
Oversee and execute content publishing, monitoring, and performance tracking across platforms.

Event Coverage

Cover client events and activations for social media in real-time, ensuring engaging live updates, stories, and post-event highlights.
Liaise with creative teams to capture and publish relevant content that reflects brand presence and audience engagement.

Project Management

Manage end-to-end social media activities for 3-4 assigned brands.
Ensure timelines, quality standards, and client expectations are consistently met.
Collaborate with internal teams to drive creative, engaging, and on-brand content.

Strategic Input

Identify new opportunities for campaign amplification and platform innovations.
Support the team in client pitches, proposals, and strategy decks.

Requirements

Minimum 4-5 years of social media management experience in a digital marketing agency.
Proven track record of handling client accounts independently.
Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
Excellent communication, presentation, and client-servicing skills.
Ability to work with creative and copy teams to deliver high-quality output.
Strong organizational and project management skills.
Analytical mindset to track performance and optimize campaigns.
Team management and experience of leading a team.

Desired Soft Skills

Proactive problem solver with a client-first mindset.
Strong attention to detail with the ability to manage multiple projects simultaneously.
Collaborative team player.
Ability to remain calm and solution-oriented in high-pressure situations.
Creative thinking with a strong sense of accountability.