BTL Executive

Position Title: Executive / Senior Executive – BTL Marketing
Department: Marketing
Location: Gurugram
Experience Required: 2+ Years
Industry Preference: Diagnostic / Healthcare
Education: Graduate (BSC, MBA preferred)

Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.

The Executive / Senior Executive – BTL Marketing will be responsible for executing high-impact on-ground marketing activities to drive brand visibility, lead generation, and walk-ins. The role focuses on planning and executing BTL campaigns such as society camps, mall activations, exhibitions, RWAs, pharmacy onboarding, and other community-level initiatives.

• Plan and execute on-ground BTL marketing activities across assigned locations
• Conduct society camps, health check-up camps, RWA activations, mall exhibitions, joggers’ park activities, and other local outreach programs
• Execute leaflet distribution, canopy activities, and promotional drives to increase brand awareness

• Coordinate end-to-end execution of health camps including permissions, setup, staffing, and reporting
• Ensure effective on-ground presence and engagement during camps and activations
• Support weekend and Sunday camps as per business requirements

• Work on DSA and pharmacy onboarding initiatives under the BTL model
• Coordinate with sales, operations, and channel partners for smooth execution
• Build strong local-level relationships to enhance outreach effectiveness

• Work on DSA activities and pharmacy onboarding under the BTL marketing model
• Coordinate with sales, operations, and channel teams for smooth execution of activities
• Build and maintain strong local relationships to enhance outreach effectiveness

• Ensure correct placement and usage of branding materials at all activity locations
• Maintain consistency in brand communication and visual identity across all touchpoints

• Maintain daily and weekly reports on BTL activities
• Track performance of campaigns and share actionable insights
• Coordinate with internal teams and vendors for timely execution

• Strong doctor networking capability
• Deep diagnostic industry knowledge
• Strong planning and strategy-building skills
• Leadership of large teams and distributed sales force
• Analytical and data-driven decision-making
• Excellent negotiation and relationship management
• Problem solving and conflict resolution

• Timely and effective execution of BTL and on-ground marketing activities
• Successful planning and execution of society camps, RWAs, mall exhibitions, and health camps
• Improved brand visibility and local market penetration
• Increased lead generation and walk-ins through BTL initiatives
• Accurate and timely reporting of all marketing activities

• 2+ years of experience in BTL marketing
• Experience in society activations, camps, exhibitions, healthcare or retail marketing preferred
• Strong on-ground execution capability and willingness to work in a field-intensive role
• Good communication skills with a presentable personality