Brand Mktg 7up and Mirinda Lead

Actively Reviewing the Applications

PepsiCo

India, Haryana, Gurugram Full-Time On-site

Posted 3 weeks ago • Apply by April 28, 2026

Job Description

Overview

Lead the Brand 7Up and it’s Pack/Product innovations for India BU. This Position helps the category lead for Flavours to drive Brand Penetration, Equity and Volumes for 7Up thus strengthening PepsiCos play within the CSD segment. This person shall also be the key Spoc between Global and India collaboration on the Brand for better synergies, efficiencies and strategic alignments on the Brand.

Responsibilities

Translate Region SBP goals on 7Up to robust AOP tactics
Lead task of building 7Up Core as a national brand, stretching outside its core South market.
Build a robust architecture on 7Up which supports the brand’s stretch in the relavant demand space
Partner with global and regional brand leads to execute brand strategies and plans for 7Up.
Ensure translation of Brand Priorities in market by collaborating with Franchise managers.
Build 7Up as a strong, differentiated Brand with relevant regional nuances and strategic consumer touch points.

Qualifications

Experience and Qualification

MBA-Marketing froma a premier institute
7-8 years of FMCG experience in brand marketing complimented with a Sales/trade marketing experience

Skills And Behavioural Attributes

Strong leadership and influencing skills to represent brand interests while collaboratively developing regional plans
Ability of working in a complex, matrix environment
Strong collaboration skills to partner with global, regional and functional leaders & teams
A marketer rooted in basics yet augmented with Modern cultural reality of Youth.
An agile learner, Doer, go getter and Problem solver