BDE – Sugar & Allied Industry

Digisure Technologies

Business Development Executive (BDE) — Sugar & Allied

Job Description & Recruiter Screening Guide · Based at Lucknow

Digisure Technologies is a Lucknow-based provider of ERP, IT and digital solutions specialised in the sugar & allied industry — sugar mills, distilleries, cooperative mills and ethanol plants. Our portfolio spans Sugar & Agri ERP, Fleet Management / VTS, RFID, weighbridge software, SaaS, web & mobile applications, and an emerging “AI for Sugar Mills” consulting offering. We are trusted by leading groups including Balrampur Chini Mills, DCM Shriram, HPCL Biofuels, L.H. Sugar Factories and Seksaria Biswan, across UP, Bihar, Punjab and beyond.

Field

Detail

Role

Business Development Executive (BDE)

Location

Based at Lucknow; travel to client sites (mills/plants) as required

Experience

3–5 years in B2B sales / business development (related industries)

Vertical

Sugar & Allied — mills, distilleries, cooperatives, ethanol plants

Reports to

Founders / Director

Compensation

₹4–6 LPA (fixed + performance incentive), commensurate with experience

Employment

Full-time, on-site (Lucknow) with field travel

The BDE is the engine of Digisure's new-business and account-expansion effort. You will own lead generation, qualification, pipeline building and the closing of fast-moving deals (weighbridge, SaaS, fleet/VTS, RFID, web/mobile, HR, POS), while supporting the founders on larger ERP and AI opportunities. You will also drive expansion within our existing client base — including multi-unit groups such as Balrampur Chini (10 units), DCM Shriram (5 units) and HPCL Biofuels (3 units). The first quarter is activity- and pipeline-led; revenue contribution builds from the second quarter.

•    Build and manage a target account list (installed-base expansion + net-new prospects) in the CRM (Zoho Bigin).

•    Run outbound prospecting — calls, email and LinkedIn — to sugar mills, distilleries, cooperative mills and ethanol plants.

•    Qualify leads, book and run discovery meetings, and schedule product demos with the technical team.

•    Maintain CRM hygiene and accurate, up-to-date pipeline and forecast data.

•    Drive velocity-tier deals to close; support founders through the ERP and AI sales cycle.

•    Expand within existing accounts — identify multi-unit and cross-sell opportunities (AI, RFID, fleet, modules).

•    Represent Digisure at industry events (e.g. UPSMA, sugar/agri expos) and generate qualified leads.

•    Meet monthly KPIs: accounts contacted, qualified meetings, opportunities created, pipeline value and closures.

•    3–5 years of B2B sales / business development experience, ideally in enterprise software / ERP / IT services, or selling into sugar, agri-processing or manufacturing industries.

•    Graduate in any discipline; MBA / PGDM is an advantage.

•    Demonstrable track record of meeting or exceeding sales targets.

•    Strong outbound prospecting skills and disciplined CRM usage.

•    Excellent communication in Hindi and English.

•    Willingness and ability to travel frequently to mills and plants across UP, Bihar and adjacent regions.

•    Comfortable engaging plant heads, IT/MIS heads and senior management (owners / CXOs).

•    Prior exposure to the sugar / distillery / ethanol or broader manufacturing sector.

•    Familiarity with ERP, weighbridge, RFID, fleet/VTS or analytics solutions.

•    An existing network in the UP / Bihar cane belt.

•    Exposure to AI / data analytics or BI (Power BI) solution selling.

•    Month 1 — learn the product and vertical; CRM live with the target account list loaded.

•    Month 2 — 30 new accounts contacted; ~15 qualified meetings; first quick-win deal.

•    Month 3 — 2–3 velocity deals closed; qualified pipeline of ₹50 L+ built.

•    Competitive fixed salary plus an uncapped performance incentive.

•    Direct, founder-led mentoring and a clear path to a sales leadership role.

•    A defensible niche and a differentiated “AI for Sugar Mills” offering to sell.

•    Exposure to marquee clients and multi-state, multi-unit accounts.