Associate Manager/ Manager - International Sales & Marketing Chemicals (Europe)

Location: Punjab

Position Overview:

We are seeking a highly skilled and results-driven International Marketing Lead - Europe Region to spearhead the marketing and export strategies for our Specialty Chemicals division. The ideal candidate will have a strong background in international marketing, deep knowledge of global markets, and experience leading teams focused on expanding product reach and brand visibility internationally. Reporting to the Head of Marketing - Chemicals, this role is crucial for driving revenue growth through strategic marketing initiatives, customer relationship management, and brand positioning in key international markets.

Key Responsibilities:

International Marketing Strategy Development:

• Lead the development and execution of the international marketing strategy for the Specialty Chemicals portfolio with special focus on Europe region.
• Identify high-potential markets, formulate tailored marketing plans, and position our chemical products effectively in diverse global markets.
• Analyze global market trends, customer needs, competitor activities, and regulatory requirements to shape marketing strategies.

Business Development Activities:

• Identify and pursue new business opportunities in international markets, including new customer segments, partnerships, and distribution channels.
• Develop and maintain relationships with key international customers, and business partners, ensuring long-term business growth and sustainability.

Leading Export Sales:

• Lead the export sales function, define product positioning, go-to-market strategies, and promotional campaigns aimed at expanding the company’s international presence.
• Oversee the development of customized marketing initiatives and sales collateral for specific international markets, driving demand and increasing market share.
• Define pricing, promotional strategies, and coordinate product launches in international markets, ensuring alignment with local market conditions and customer preferences.

Market Research and Customer Insights:

• Conduct in-depth market research and competitor analysis to identify emerging opportunities and challenges in key export markets.
• Utilize customer feedback, market data, and performance metrics to drive decision-making and refine marketing strategies.

Cross-functional Collaboration:

• Work closely with internal teams, including Production, Quality, and Supply Chain, to align marketing strategies with product capabilities, legal requirements, and operational capacities.
• Foster strong relationships with external stakeholders such as key customers, and industry partners to promote the company’s products in target markets.

Budget and Performance Management:

• Manage the international marketing budget effectively, ensuring optimal allocation of resources across various marketing channels and campaigns.
• Monitor and evaluate the success of marketing initiatives through KPIs and ROI analysis, making data-driven adjustments as needed.

Leadership & Team Development:

• Lead and mentor a team of marketing professionals, driving their performance and fostering a culture of continuous improvement.
• Build strong internal capabilities in global marketing and export functions.

Risk Management

• Identify and mitigate risks associated with exporting, such as currency fluctuations, geopolitical issues, and supply chain disruptions.

Qualifications:

Education:

• Master's degree in Marketing, IB, or related field.

Experience:

• Minimum of 8-10 years of international marketing experience, with at least 4 years in a leadership role, ideally within the Specialty Chemicals, Chemical, or related industrial sectors.

Skills and Competencies:

• Strong understanding of global markets, trends, and regulatory environments in the specialty chemicals sector.
• Expertise in B2B marketing, with the ability to translate technical product benefits into value propositions for diverse international audiences.
• Strong leadership, team-building, and mentoring skills.
• Excellent communication, negotiation, and interpersonal skills, with the ability to influence and collaborate across various organizational levels and cultures.
• Fluency in English (additional languages a plus).

Other Requirements:

• Willingness to travel internationally as required.
• Ability to work in a fast-paced, dynamic, and global environment.

Share resume at [email protected] or WhatsApp at 8929700006