Associate Director - Ecommerce

Associate Director – Commerce

Location: Delhi / NCR

Role Overview

The Associate Director – Commerce will support the leadership of the Interactive Avenues Commerce practice in North India, focusing on driving day-to-day marketplace operations, campaign performance, and team coordination across client accounts.

The role will work closely with the Director – Commerce to ensure strong execution, operational discipline, and consistent delivery of performance outcomes.

Key Responsibilities

Marketplace & Retail Media Operations

• Manage execution and optimization of retail media campaigns across marketplaces and quick commerce platforms.
• Oversee daily operations across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and other platforms.
• Ensure campaigns are aligned with client business objectives and marketplace performance metrics.

Team Management

• Manage and mentor campaign managers, analysts, and activation teams.
• Ensure smooth coordination across planning, execution, reporting, and optimization functions.
• Maintain strong operational discipline and delivery standards.

Performance Monitoring & Reporting

• Monitor and analyze campaign performance metrics including GMV, ROAS, ACOS, CPC, and conversion rates.
• Provide data-driven insights and actionable recommendations to improve marketplace performance.
• Ensure timely reporting and dashboards for internal and client stakeholders.

Client Engagement

• Support client teams in business reviews, performance updates, and strategy discussions.
• Lead key businesses independently while stablishing good reputation with clients
• Address day-to-day client queries, operational issues, and campaign adjustments.

Platform Coordination

• Work closely with Amazon, Flipkart, and quick commerce platform teams for campaign execution and troubleshooting.
• Identify new ad formats, promotional opportunities, and beta features.

Process & Operational Excellence

• Build and refine SOPs and workflows for commerce operations.
• Ensure coordination between strategy, media activation, analytics, and merchandising teams.

Support Growth Initiatives

• Assist in pitch preparation, strategic planning, and opportunity identification for new business.
• Contribute insights on marketplace trends, category performance, and competitive landscape.

Key Skills & Experience

• 7–10+ years experience in E-commerce, Retail Media, or Performance Marketing
• Hands-on experience with Amazon Ads, Flipkart Ads, and Quick Commerce platforms
• Strong analytical and performance optimization skills
• Experience managing teams and multi-client commerce portfolios

Success Metrics

• Campaign performance and GMV / ROAS delivery
• Efficiency of campaign execution and operations
• Client satisfaction and retention
• Team productivity and operational discipline