Assistant General Manager/Deputy General Manager – Domestic Sales Operations

Company Description

Surya Global Flexifilms Pvt. Ltd. (SGFPL), established in 2020, is the flexible packaging division of the Priyagold Group, a renowned name in the FMCG sector. With a cutting-edge 40-acre facility near Jewar Airport (NCR), SGFPL is a leader in manufacturing BOPP, BOPET, and BOPE films, offering innovative and sustainable packaging solutions. Recognized as the first company in India to launch a BOPE line, SGFPL is committed to sustainability through advanced technology, renewable energy initiatives, and robust water management systems. The company is poised to become one of India's leading BOPP producers with a projected capacity of 22,000 tonnes per month by 2027, staying at the forefront of the packaging industry. SGFPL combines Priyagold's legacy with a vision for global growth, innovation, and environmentally conscious practices.

Role Description

Surya Global Flexifilms Pvt. Ltd. is looking for an experienced and result-oriented professional to lead Domestic Sales Operations for its BOPP/BOPET films business. The role will be responsible for driving domestic sales growth, managing key accounts across India, ensuring smooth order execution, monitoring market trends, and building strong cross-functional alignment with production, QA, logistics, dispatch, and finance teams.

1. Domestic Sales Growth

• Drive monthly, quarterly, and annual domestic sales targets in both volume and value.
• Expand the customer base across North, West, East, and South India.
• Manage enquiries, quotations, commercial negotiations, and order closures.
• Improve grade-wise product penetration and market share.

2. Key Account Management

• Build and maintain strong relationships with converters, laminators, printing units, FMCG packaging partners, and traders.
• Conduct regular customer visits for technical discussions, feedback, and new business development.
• Understand customer applications and recommend suitable film grades accordingly.

3. Pricing & Market Intelligence

• Monitor competitor pricing, delivery timelines, and regional demand trends.
• Recommend daily and weekly pricing strategies based on market movement.
• Track customer consumption patterns, forecast demand, and align bookings accordingly.

4. Order Execution & Cross-Functional Coordination

• Coordinate with PPC, production, QA, logistics, and dispatch for timely order execution.
• Ensure compliance with customer requirements related to grade, thickness, width, and packaging.
• Follow up on urgent deliveries, special packing needs, and vehicle availability.
• Keep customers informed on order status, lead times, and delays.

5. Payment Collection & Commercial Control

• Track outstanding payments and ensure collections as per agreed credit terms.
• Coordinate with finance on credit limit enhancements, debit/credit notes, and reconciliations.
• Manage domestic commercial documentation including invoices, e-way bills, and grade approvals.

6. Complaint Management

• Work closely with QA to analyze and resolve customer complaints related to film quality and performance.
• Ensure timely closure of complaints and implement preventive actions.
• Maintain proper complaint records and closure timelines.

7. MIS & Performance Reporting

• Prepare MIS and performance reports covering sales vs target, customer-wise and product-wise performance, market trends, competitor updates, contribution, and realization.
• Present regular domestic sales performance updates to management.

8. Team Leadership

• Lead and guide regional sales executives / area managers.
• Set targets, monitor performance, and coach the team on product knowledge and sales effectiveness.
• Strengthen field execution through structured customer visit plans.

• 15–18 years of relevant experience in domestic sales, sales operations, key account management, or business development, preferably in the BOPP/BOPET films or packaging industry.
• Graduate required; MBA in Sales & Marketing preferred.
• Strong knowledge of BOPP/BOPET film grades, applications, and customer segments in India.
• Strong understanding of domestic logistics, freight, packaging norms, and market dynamics.
• Excellent communication, negotiation, customer relationship, and decision-making skills.
• Proficiency in SAP S/4 HANA, Excel, PowerPoint, and sales reporting dashboards.

• Achievement of domestic sales targets
• Customer retention and satisfaction
• Order fulfillment and dispatch adherence
• Payment collection and credit control
• New customer acquisition
• Faster complaint resolution and reduced complaint volume 
• Proven experience of at least 10 years in domestic sales, with 3+ years in a senior management role.