Assistant Brand Manager - Brand Marketing

Key Responsibilities

• Performance & Advertising:
  
  

○ Lead creative development for performance ads (video, static, UGC, and

influencer assets) across Meta, Google, YouTube, and new digital channels.

○ Ideate, create, and test ad concepts in collaboration with in-house creatives,

freelancers, and agencies, ensuring strong brand alignment and measurable

impact.

○ Partner closely with the growth team to analyze ad performance data, iterate

creatives, and identify winning messages and visuals.

• Creative Network & Production Management:
  
  

○ Build and manage a network of freelancers, editors, designers, and creative

boutiques to deliver high-quality, quick-turnaround assets.

○ Oversee content creation workflows — from briefing to delivery — maintaining

speed and consistency across formats and platforms.

○ Coordinate with external agencies for campaign execution and production

excellence.

• CRM & Retention:
  
  

○ Lead CRM campaigns across email, SMS, and WhatsApp —with timely

delivery of assets and analysing communication.

○ Build monthly calendars which help deliver repeat purchases while keeping

brand affinity in check

○ Identify opportunities to personalize communication based on behavioral or

purchase insights.

• Product & Campaign Launches:
  
  

○ Support new product and micro-campaign launches with ideation, creative

briefs, execution timelines, and post-campaign analysis.

○ Collaborate cross-functionally with content, growth, and operations to deliver

aligned, on-brand go-to-market rollouts.

Qualifications And Skills

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–2 years of experience in brand marketing, performance creative strategy, or
  
  

campaign execution (preferably in a D2C or digital-first brand).

• Strong creative sensibility with exposure to digital advertising (Meta, YouTube,
  
  

Google, etc.).

• Understanding of CRM platforms and customer lifecycle management.
• Experience working with external agencies, freelancers, or production teams to
  
  

deliver creatives at speed.

• Analytical mindset — able to interpret creative performance data and drive
  
  

optimization.

• Proactive, detail-oriented, and agile — thrives in a fast-paced, testing-focused
  
  

environment.

Skills: campaign execution,communication,brand marketing