Growth Marketing Manager – D2C

Cookd is looking for a D2C Growth Manager to own and scale our direct-to-consumer business on shop.cookdtv.com.

This is a high-ownership role responsible for net revenue, gross margin, and building a predictable monthly growth engine with healthy unit economics.

This role sits at the intersection of data, performance marketing, and creative execution.

Role Mandate

• Own D2C net revenue & gross margin
• Build a repeatable, predictable monthly growth engine
• Scale D2C to ₹2 Cr+ monthly run-rate in 2026 with healthy unit economics
• Reduce revenue volatility through hero SKUs and always-on growth structures

Key Responsibilities

Performance Marketing & Growth

• Own Meta Ads (Facebook & Instagram) end-to-end
• Own and optimize CAC, ROAS, MER, LTV, Contribution Margin

Plan and execute full-funnel growth:

• Acquisition
• Conversion optimization
• Retargeting
• Repeat purchases

Funnel, SKU & Cohort Ownership

• Identify and scale D2C hero SKUs
• Build bundle architecture to improve AOV and margins
• Expand cohorts:
• Tamil Nadu core audience
• Tamil diaspora
• North Indian consumers for South Indian meal solutions

Creative & Testing

• Own creative testing frameworks (angles, formats, hooks)
• Work closely with content & design teams
• Scale winning creatives while maintaining brand discipline
• Build strong testing → learning → scaling loops