Area Visual Manager

Our Story :

Established in 2012, Bewakoof.com is a brainchild of two stubborn IITians who followed their hearts and chose to become entrepreneurs. They looked at fashion differently, and believed that fashion can be consumed with lots of fun. Bewakoof.com has always been a for-the-people brand, understanding consumers’ sense of fashion and delivering the best.

We offer creative products delivered through delightful experiences, relatable and entertaining content, ensuring quality and affordability.

Job brief

We are looking for an execution-driven and creatively strong Area Visual Merchandiser to lead VM standards across 22 stores in the North region. The role is responsible for ensuring brand consistency, impactful in-store presentation, and strong commercial execution across all assigned locations.

Key Responsibilities:

• Drive end-to-end visual merchandising across stores in the North region, ensuring consistent implementation of brand standards and VM guidelines.business.
• Plan and execute window displays, mannequin styling, floor presentation, category adjacencies, and seasonal or festive launches.
• Prepare store layouts, space allocation plans, product zoning, and display updates based on brand direction and business priorities.
• Track sales performance, sell-through, stock movement, and display effectiveness to support commercial outcomes.
• Coordinate with HO, regional, operations, and store teams to execute VM directives within timelines and standards.
• Train store teams on VM fundamentals, launch guidelines, mannequin styling, display upkeep, and brand presentation standards.
• Ensure timely execution of promotional displays, campaign rollouts, new launches, and VM changes across all stores.
• Support new store openings, store refits, resets, and special projects as per business requirements.
• Manage VM material coordination, installation quality, and upkeep of visual assets across stores.

Must Have

• 3 to 4 years of experience in fashion, apparel, or lifestyle retail visual merchandising.workable+2
• Education from NIFT, FDDI, or an equivalent fashion/design institute preferred.
• Strong sense of styling, display planning, and retail storytelling.
• Good understanding of brand standards, commercial VM, and customer flow.
• Proficiency in relevant design software.
• Experience handling multiple stores and coordinating with retail teams.
• Willingness to travel across cities in the North region.