Area Sales Manager Wood Finish Surat

Actively Reviewing the Applications

Birla Opus

India, Gujarat Full-Time On-site

Posted 3 weeks ago • Apply by April 28, 2026

Job Description

Building the Go To Market Strategy

Support building of the Go to Market Strategy for the challenger brand.
Action out the booking, installation, and successful nurturing of Wood finish Tinting Machines across outlets in the territory.
Engaging in identifying the ideal customer base to facilitate the propecting and lead generation.
Creating the value matrix and strategizing the sales funnel for the product.
Identify and curate the sales strategy for the challenger product in a competitive market.
Devise a suitable product demand generation methodology.
Design the content marketing strategy suitable to the product and target population.
Identify and institutionalize the performance indicators /metrics to measure sales progress.
Strategize the customer retention plans to enable long-term customer relationships.

Strategizing & Creating the business entry blueprint

Be instrumental in strategizing and creating the blueprint for the business entry for the brand in a disruptive environment.
Set out clear and realistic business goals for the product performance in a competitive market.
Plan the budget and resource requirement for the brand entry.
Conduct thorough research on the market in terms of the size, consumer trends, perceptions, competition survey, opportunities, barriers, etc.
Build the unique value proposition for the challenger product to stand out in a competitive market.
Strategize the entry mode and research on whether that is the optimal mode to enter the market.
Develop all strategy based collaterals for the product.

Post Launch : Key Result Areas

Supporting Actions

Maintaining sustainable sales potential

Plan and drive innovative initiatives to establish and maintain sustainable sales potential for focused products in the market (in addition to regular range of products).
Achieving overall sales KPIs and increase market share

Designing and implementation of field activation design and implementation