Area Sales Manager- General Trade

Job Brief

To handle team of Sales Officers and DECs to ensure that the sales targets of the company for the area are met on time.

Min Experience: 6-10 years

• Education Post Graduate with a degree in Business Management (M.B.A.)

Location: Vishakhapatnam.

Responsibilities

• Monitor the daily sales of the Area to ensure that the sales targets are met on time
• Split the target for the territory keeping in mind the historical trends and future expectations
• Keep a continuous track of the day to day sales and calls made to make sure that the sales targets are on track
• Have monthly review meetings to analyze the performance
• Submit periodic reports detailing activities/sales volumes/expenses
• Identify potential areas for increasing the distribution and business
• Decision on increasing routes, RDS manpower and Infrastructure etc in order to strengthen distribution.
• Communicate with peers and managers to share ideas and concepts in order to benefit the channel as a whole.
• Generate ideas on promotional activities and discuss with the GM
• Implement promotional ideas like demos, survey etc.
• Collect any data required by the marketing department from the surveys, promotions etc.
• Meet with Sales Officers weekly to review performance against budgets and targets; and identify performance strengths and weaknesses
• Motivate team by building capabilities through coaching the Sales Officers on their development needs and continuous guidance in their work.
• Continuous training and feedback to RDS and salesman on the various aspects of sales and distribution to help them improve productivity
• Provide management with feedback on the customer needs, problems, interests, market situation, competitive activities, and potential for new products

Requirements

• Work experience as a Area Sales Manager
• Familiarity with FMCG industry is a plus
• Excellent communication skills
• Resilient with a proven track record in sales
• People Management skills
• Selling Skills