Area Sales Executive

Actively Reviewing the Applications

Britannia Industries Limited

On-site INR 8–12 LPA

Posted 3 weeks ago • Apply by May 23, 2026

Job Description

Job Description

Function: Sales

Educational Qualification: MBA / Post Graduate

Experience: 2 to 6 years

Desired Competencies

Functional Competencies

Institutional / OOH(Out of Home) / Emerging Channel Experience

Key Responsibilities

Achieve Monthly/Annual Sales Objective

Develop Annual / Quarterly / Monthly Growth Plan and Operational Plan for National Chains
Monthly Objective Setting & creating Annual Business Plan for Key Accounts.
Tracking and Review of Performance
Support and Intervention to ensure smooth deliverables
Align plans with Institutional / OOH(Out of Home) - Head and Regional Teams

Channel Development

Supporting Institutional / OOH(Out of Home) - Head in planning & strategizing the Expansion & Extraction agendas for the year.
Closing TOT's, Negotiating price, Ensuring Sku /Brand readiness, Laying the pipeline for future business.
Ensure Creating of an Annual Business plan with Key customers. Review and track performance
IdentifY New Channel Opportunities & growth segments within accounts and execute engagement activities
Relationship Building

Trade Marketing

Device & Execute GTM Plans for New Launches, Restages & priority Sku's.
Ensure profitability by driving sales of Priority Sku's.
Ensure ECOs of brands, width and depth relevant to each sub channel
Devising & Executing best in class VI, execution of consumer promotions, customer engagement activities.

Sales Development

Rolling out Rewards & recognition initiatives for the channel
Regular performance tracking and feedback
Devising & timely roll out of Sales support Energizers to improve Sales.

Operate TOT Budgets & System Adherence

Plan and budget for TOT spends
Ensure spends are within set budgets
Ensure compliance of sales, commercial and planning systems and processes
Ensure compliance of financial hygiene

MI, Tracking and Reporting

Track and report competition activities
Track and report new business opportunities / activation opportunities

Key Result Area

Achieve Monthly Sales Objectives for Core Chains
Business Development through Intern Management, New Account Activation, New Product Launch and ensure to tap regional or seasonal opportunities
Ensure best in class Point of Sale execution
Ensure Customer Management through TOTs signing, adherence and wiring
Drive brand objectives at account / sub channel / channel level
Plan & Execute new products GTMâ€™s as per plan
Responsible for execution of Customer & Consumer Promotion /Engagement Activities
Work in a matrix structure and align Institutional / OOH(Out of Home) - Head on quarterly and monthly Institutional / OOH(Out of Home) plans
Liaison with Regional and National Commercial, Planning and HR support functions to ensure functional hygiene for team.