Visual Merchandiser

As the Assistant Manager – Visual Merchandising, you will lead the visual merchandising vision across store formats, ensuring every retail touchpoint delivers a premium, engaging, and commercially effective customer experience.

This role goes beyond creating displays—you will define VM strategies, establish merchandising standards, translate brand campaigns into compelling in-store experiences, and collaborate with cross-functional teams to bring concepts to life across multiple markets.

Key Responsibilities

Visual Merchandising Strategy

• Define and drive the overall visual merchandising strategy across retail formats.
• Develop merchandising frameworks, display principles, planograms, and zoning strategies that enhance customer navigation and product visibility.
• Establish VM guidelines and standards to ensure consistent brand execution across stores.

Store Experience & Creative Direction

• Conceptualize and develop impactful window displays, in-store communication, feature zones, and seasonal merchandising concepts.
• Create visually engaging retail experiences that align with brand positioning while maximizing commercial performance.
• Ensure consistency in storytelling and customer experience across all physical retail touchpoints.

Campaign & Product Launch Execution

• Translate marketing campaigns, new launches, and promotional initiatives into effective in-store VM executions.
• Lead VM planning for seasonal campaigns, festive launches, and category activations.
• Collaborate closely with Brand, Category, Marketing, and Retail Operations teams for timely execution.

VM Excellence & Store Execution

• Drive flawless implementation of VM guidelines across stores.
• Conduct store audits and monitor VM compliance, identifying opportunities for improvement.
• Work closely with regional VM teams to maintain execution quality and consistency across markets.

Consumer Insights & Continuous Improvement

• Analyze customer behavior, sales trends, and store performance to optimize merchandising strategies.
• Use insights from store visits and business performance to refine VM standards and improve commercial outcomes.

What We're Looking For

• 2–6 years of experience in Visual Merchandising, Retail Experience, or Store Design within premium retail, fashion, lifestyle, beauty.
• We are looking for candidates from AI first, new- edge, premium retail, fashion, beauty, lifestyle, luxury, or D2C brands.
• Strong understanding of visual merchandising principles, retail design, customer journey mapping, and commercial merchandising.
• Proven experience leading VM rollouts across multiple retail locations.
• Hands-on expertise in creating planograms, merchandising guidelines, display concepts, and retail communication.
• Strong design sensibility with proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar design tools.
• Experience working closely with cross-functional teams including Brand, Marketing, Category, Retail Operations, and Store Teams.
• Ability to balance strategic thinking with hands-on execution in a fast-paced retail environment.
• Strong project management, stakeholder management, and communication skills.