Video Editor

Job Title: Video Editor - Viral Reels & Brand Content

Company: HypeMatter

Location: Pune

Type: Full-time

CTC: ₹5-6 LPA, with growth as projects increase

About HypeMatter

HypeMatter is a viral content agency that creates organic, original, and high-performing content for brands, clubs, cafes, and youth-focused businesses.

We don’t make boring corporate content. We create funny, trend-native, meme-aware Instagram reels, UGC-style videos, scripted content, employee-led content, food and beverage edits, and brand stories that feel like internet culture.

We are now hiring a Video Editor who understands reels, memes, hooks, pacing, storytelling, and what makes people stop scrolling.

About The Role

This is not a basic cutting and trimming role.

We are looking for someone who can take raw footage and turn it into sharp, funny, viral-style Instagram reels. You should understand how to build a story, where to add pauses, where to cut fast, where to use text, where to use memes, where to add sound effects, and how to make a reel feel entertaining from the first second.

You will work closely with our creative team, directors, scriptwriters, and founders to edit reels for clubs, cafes, lifestyle brands, apps, and youth-focused businesses.

Responsibilities

• Edit Instagram reels, short-form videos, UGC videos, scripted skits, meme-led content, F&B content, and brand videos
• Create fast-paced, engaging edits that hold attention
• Understand hooks, retention, pacing, timing, punchlines, and visual rhythm
• Add captions, subtitles, motion text, memes, sound effects, transitions, and music tastefully
• Visualize the storyline from raw footage and structure it into a strong final reel
• Turn simple footage into funny, relatable, and shareable content
• Work with scripts and creative briefs to match the intended idea
• Suggest improvements in edit, flow, punchline timing, music, and visual style
• Stay updated with Instagram trends, meme formats, reels, creator content, and Gen Z humour
• Use AI tools wherever useful for editing, ideation, captioning, audio cleanup, references, or faster workflows
• Coordinate with content directors and creative strategists to make sure the final output matches the brand and concept
• Deliver edits on time and manage multiple client projects

Who We’re Looking For

• Someone who is obsessed with Instagram reels and short-form content
• Strong sense of humour, meme culture, and internet language
• Excellent understanding of pacing, cuts, transitions, hooks, and retention
• Ability to make edits feel funny, modern, and non-boring
• Strong storytelling sense: you should know how to build a reel from start to payoff
• Good eye for captions, typography, sound effects, music, and visual timing
• Can understand brand tone and edit accordingly
• Can handle feedback and make revisions quickly
• Fast, reliable, detail-oriented, and creatively sharp
• Bonus if you understand clubs, cafes, nightlife, youth brands, fashion, food, and lifestyle content

Skills Required

• Short-form video editing
• Instagram Reels editing
• Meme-style editing
• Storytelling
• Captioning and subtitles
• Sound design
• Music selection
• Motion text
• Colour correction
• Trend understanding
• AI-assisted editing workflows

Software / Tools

Experience with any of the following is preferred:

• Premiere Pro
• After Effects
• DaVinci Resolve
• CapCut
• Photoshop / Canva
• AI tools for editing, captions, references, audio cleanup, or workflow speed

Compensation

CTC: ₹5-6 LPA

• Compensation and growth opportunities will increase as the number of projects and responsibilities increase.