Sr Marketing Operations Executive (Pardot)

Experience: 3.00 + years

Salary: INR 500000-600000 / year (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full time Permanent Position

(*Note: This is a requirement for Uplers)

What do you need for this opportunity?

Must have skills required:

Pardot, Html css, Campaign Management

Uplers is Looking for:

We are looking for a Sr. Marketing Operations Executive with strong expertise in Salesforce Account Engagement (Pardot) for a direct client-facing individual contributor role. The candidate will be responsible for end-to-end campaign execution, lead lifecycle management, marketing automation, client communication, reporting, and performance optimization.

This role requires deep hands-on experience in Pardot, a strong ownership mindset, excellent communication skills, and the ability to work independently in a remote environment with discipline and accountability.

Key Responsibilities

• Campaign Execution and Operational Excellence
• Execute end-to-end email and B2B marketing campaigns using Pardot (Account Engagement)
• Manage campaign setup including segmentation, scheduling, deployment, and QA
• Ensure accuracy across targeting, personalization, tracking, and suppression logic
• Monitor and troubleshoot campaign, automation, and data-related issues
• Maintain high quality assurance standards and ensure timely campaign delivery
• Track and analyze campaign performance (opens, CTR, conversions, ROI) and provide actionable insights for optimization
• Create and optimize landing pages, forms, and form handlers with proper tracking and completion actions
• Monitor email deliverability, bounce rates, and sender reputation to ensure compliance and performance
  
  
  

Marketing Automation & Process Optimization

• Build and optimize automation rules, dynamic lists, and segmentation strategies
• Design and execute lead nurturing programs using Engagement Studio
• Implement and manage lead scoring and grading models
• Continuously identify and implement process improvements to enhance campaign efficiency and effectiveness
• Platform Management
  
  
  

🔹 Pardot (Core Platform Capabilities)

• Manage Engagement Studio programs (lead nurturing journeys)
• Create and manage email templates and campaign sends
• Build and maintain static and dynamic lists
• Configure segmentation rules and automation rules
• Manage completion actions and page actions
• Create and maintain forms, form handlers, and landing pages
• Manage prospect lifecycle and activity tracking
  
  
  

🔹 Salesforce CRM Integration

• Ensure seamless sync between Pardot and Salesforce
• Manage alignment between Leads, Contacts, Campaigns, and Opportunities
• Support sales and marketing handoff processes (MQL → SQL)
• Maintain data consistency, field mappings, and governance across systems
• Troubleshoot sync issues and ensure data accuracy between platforms
  
  
  

🔹 Data Management & Governance

• Maintain data hygiene, including deduplication and data standardization
• Ensure accurate segmentation and audience targeting
• Support personalization through dynamic content and data structuring
• Monitor and improve overall data quality to support marketing effectiveness
  
  
  

Nice-to-Have Skills

• Experience with A/B testing (subject lines, email content, send times)
• Knowledge of UTM tracking and integration with analytics tools
• Ability to document processes, workflows, and best practices
• Client Communication and Stakeholder Management
• Act as a direct point of contact for clients on campaign execution and strategy
• Manage expectations on timelines, deliverables, and dependencies
• Provide structured updates and build strong client relationships
• Coordinate with internal teams (strategy, design, QA, development)
• Reporting, Dashboards, and Analytics
• Track and analyze campaign performance across channels
• Monitor KPIs: Open Rate, CTR, Conversion Rate, Retention
• Build dashboards and performance reports
• Provide actionable insights for campaign and journey optimization
• Conduct A/B testing and experimentation analysis
• Ownership and Remote Working Discipline
• Work effectively in a remote setup with strong self-discipline and accountability
• Demonstrate ownership of timelines, deliverables, communication, and execution quality
• Maintain proactive follow-up, transparency, and responsiveness
• Operate independently with minimal supervision
  
  
  

Required Skills

Technical Skills

Strong hands-on experience with Salesforce Account Engagement (Pardot) Expertise in:

• Engagement Studio (lead nurturing programs)
• Automation Rules and Segmentation Rules
• List management (Dynamic and Static)
• Email marketing, template creation, and campaign execution
• Forms, form handlers, and landing pages
• Lead scoring and grading models
  
  
  

Platform & Integration Knowledge:

• Solid understanding of B2B lead lifecycle and funnel management
• Strong knowledge of sales and marketing alignment processes
• Experience with campaign tracking and attribution models
• Hands-on experience integrating Pardot with Salesforce
  
  
  

Additional Technical Capabilities:

• Proficiency in HTML/CSS for email and landing page customization
• Basic knowledge of AMPscript and SQL (nice to have)
  
  
  

Core Competencies:

• Strong quality assurance (QA) and troubleshooting skills
• High attention to detail with a focus on data accuracy and campaign performance
  
  
  

Soft Skills

• Strong client communication skills
• Influential and impressive communication ability
• Strong ownership mindset
• High attention to detail
• Strong analytical and problem-solving skills
• Ability to manage multiple priorities and deadlines
• Strong stakeholder coordination skills
• Self-discipline and ability to work independently in a remote environment
  
  
  

Qualifications

• Minimum Certification Required: Marketing Cloud Account Engagement Specialist
• Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Applications, Computer Science, Engineering, Communications, or a related field
• Relevant hands-on experience and certification will carry higher weight than academic specialization
  
  
  

Experience Required

• 3.5+ years of relevant experience in marketing operations, campaign execution in Pardot
• Prior experience in a direct client-facing role is strongly preferred
• Experience working in a remote environment will be an added advantage
  
  
  

Preferred Profile

• Strong in campaign execution, automation workflows, and reporting
• Experience managing end-to-end campaign, Canvas delivery
• Mature, proactive, and solution-oriented
• Able to independently manage execution quality and timelines
• Comfortable working in a fast-paced and accountability-driven environment
  
  
  

Ideal Candidate

A self-driven Pardot professional who can independently manage lead nurturing programs, campaign execution, CRM alignment, reporting, and client communication while maintaining strong ownership and discipline in a remote working setup.

How to apply for this opportunity?

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
  
  
  

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!