Sr Marketing Operations Executive (Marketo)

Experience: 3.00 + years

Salary: INR 500000-600000 / year (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full time Permanent Position

(*Note: This is a requirement for Uplers)

What do you need for this opportunity?

Must have skills required:

Landing pages & forms, Html css, Marketo

Uplers is Looking for:

We are looking for a Sr. Marketing Operations Executive with strong expertise in Adobe Marketo Engage for a direct client-facing individual contributor role. The candidate will be responsible for end-to-end campaign execution, operational excellence, client communication, reporting, dashboard preparation, and campaign performance analysis.

This role requires strong hands-on experience in Marketo, a high level of ownership, strong communication skills, and the ability to work independently in a remote environment with discipline and accountability.

Key Responsibilities

• Campaign Execution and Operational Excellence
• Execute end-to-end email and CRM campaigns within Marketo
• Manage campaign setup, segmentation, deployment, scheduling, and program execution
• Ensure campaign accuracy across audience selection, tokens, tracking, personalization, suppression logic, and scheduling
• Maintain high standards of QA and timely delivery
• Troubleshoot execution, program, smart campaign, and data-related issues
• Marketo Platform Management
• Work hands-on across core Marketo capabilities including:
• Smart Campaigns
• Smart Lists
• Programs (Email, Engagement, Event, Default)
• Tokens (Program & Global)
• Email Editor 2.0
• Landing Pages & Forms
• Segmentation
• HTML/CSS
• Velocity Scripting Knowledge
  
  
  

Key Responsibilities:

• Build and manage Smart Campaigns, Programs, and automation workflows
• Create and manage landing pages and forms
• Implement lead scoring, lifecycle processing, and data normalization flows
• Support dynamic content and personalization using tokens and segmentation
• Ensure database health and governance
• Client Communication and Stakeholder Management
• Act as a direct point of contact for clients on campaign-related communication
• Manage client expectations on deliverables, timelines, feasibility, and dependencies
• Provide clear, structured, and confidence-building campaign updates
• Build trust through strong, influential, and professional communication
• Coordinate effectively with internal teams including strategy, design, copy, QA, and production
• Reporting, Dashboards, and Analytics
• Prepare campaign reports, dashboards, and trackers for clients and internal stakeholders
• Analyze email performance, engagement metrics, and funnel progression
• Share actionable insights and optimization recommendations
• Ensure reporting accuracy, consistency, and timeliness
• Ownership and Remote Working Discipline
• Work effectively in a remote setup with strong self-discipline and accountability
• Demonstrate ownership of timelines, deliverables, communication, and execution quality
• Maintain proactive follow-up, transparency, and responsiveness
• Operate independently with minimal supervision
  
  
  

Required Skills

Technical Skills

• Strong hands-on experience in Adobe Marketo Engage
• Expertise in:
• Smart Campaigns & Smart Lists
• Program & Engagement setup
• Tokens & Dynamic Content
• Email & Landing Page creation
• Segmentation & Lead Lifecycle
• Strong understanding of:
• Lead scoring models
• Lifecycle processing (MQL, SQL stages)
• Campaign and program structure best practices
• Proficiency in HTML/CSS
• Working knowledge of JavaScript (basic)
• Experience/Knowledge with CRM integration (Salesforce preferred)
• Experience in reporting, dashboards, and analytics
• Strong QA and troubleshooting skills
  
  
  

Soft Skills

• Strong client communication skills
• Influential and impressive communication ability
• Strong ownership mindset
• High attention to detail
• Strong analytical and problem-solving skills
• Ability to manage multiple priorities and deadlines
• Strong stakeholder coordination skills
• Self-discipline and ability to work independently in a remote environment
  
  
  

Qualifications

• Minimum Certification Required: Adobe Certified Professional – Marketo Engage Business Practitioner
• Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Applications, Computer Science, Engineering, Communications, or a related field
• Relevant hands-on experience and certification will carry higher weight than academic specialization
  
  
  

Experience Required

• 3.5+ years of relevant experience in marketing operations, campaign execution in Marketo
• Prior experience in a direct client-facing role is strongly preferred
• Experience working in a remote environment will be an added advantage
  
  
  

Preferred Profile

• Strong in campaign execution, automation workflows, and reporting
• Experience managing end-to-end Marketo delivery
• Mature, proactive, and solution-oriented
• Able to independently manage execution quality and timelines
• Comfortable working in a fast-paced and accountability-driven environment
  
  
  

Ideal Candidate

A self-driven Marketo professional who can independently manage campaign execution, automation workflows, client communication, reporting, dashboards, and performance analysis while maintaining strong ownership and discipline in a remote working setup.

How to apply for this opportunity?

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
  
  
  

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!