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CHANDIGARH UNIVERSITY Logo

Sr Manager Digital Marketing

Actively Reviewing the Applications

CHANDIGARH UNIVERSITY

India Full-Time On-site
Posted 15 hours ago • Apply by June 16, 2026

Job Description

Job Title: Senior Manager – Digital Marketing

Location: Mohali (Chandigarh University Campus)


Job Summary:

We are looking for an experienced and result-driven Senior Manager – Digital Marketing to lead and execute digital strategies for student acquisition, brand building, and online engagement. The role requires strong expertise in performance marketing, team management, and analytics within the education/edtech sector.


Key Responsibilities:

  • Plan, develop, and implement comprehensive digital marketing strategies aligned with business goals.
  • Lead performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
  • Drive lead generation campaigns for admissions (UG, PG, and other programs).
  • Manage SEO, SEM, social media marketing, email marketing, and display campaigns.
  • Analyze campaign performance, ROI, and optimize for maximum efficiency.
  • Handle agency coordination and vendor management.
  • Lead and mentor the digital marketing team (SEO, PPC, content, creatives).
  • Manage marketing budgets and ensure optimal allocation of resources.
  • Work closely with internal teams for content, branding, and admissions strategies.
  • Track KPIs such as CPL, conversion rate, traffic growth, and engagement.


Requirements:

  • 8 – 10 years of experience in Digital Marketing (preferably in Education/EdTech).
  • Strong expertise in Google Ads, Meta Ads, SEO, and analytics tools.
  • Experience in handling large-scale lead generation campaigns.
  • Proven experience in team handling and leadership roles.
  • Strong analytical and data-driven decision-making skills.
  • Excellent communication and stakeholder management skills.


Preferred Qualifications:

  • MBA/PGDM in Marketing or related field.
  • Certifications in Google Ads, Analytics, or Meta Marketing.
  • Experience working with universities or large education institutions.


KPIs / Success Metrics:

  • Lead generation & cost per lead (CPL)
  • Conversion rate improvement
  • ROI on campaigns
  • Website traffic & engagement
  • Admission numbers



Interested Candidates can share CV at 8699692878


Regards

Riya Sharma

Sr HR Executive

Required Skills

Communication Team Management Digital Marketing Lead Generation Branding Leadership Google Ads SEM SEO Social Media Marketing Social Media Coordination Stakeholder Management Vendor Management KPIs Email Marketing Analytics Meta Ads Digital marketing strategies PPC Performance Marketing Vendor Digital platforms Analytics tools Marketing Campaigns Team handling Data-driven decision Data-driven decision-making Conversion Rate MBA
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